Males comprise over 90% of outsourced workforce in FMCG: Report

Meanwhile, metros have the highest attrition rates (27 percent), followed by Tier 1 and 2 cities (26 percent).

Male associates comprise over 90 percent of the outsourced workforce in the Fast-Moving Consumer Goods (FMCG) sector, according to a report by staffing major TeamLease Services.

Further, the report noted that Mumbai, Bangalore, Chennai, Delhi, and Hyderabad are among the top five Indian cities that showcase a strong intent to hire in the FMCG sector.

Meanwhile, metros have the highest attrition rates (27 percent), followed by Tier 1 and 2 cities (26 percent). People in Tier 3 and 4 cities have lower attrition rates than those in metros, which is a reflection of the relatively lower level of demand in rural markets.

The report highlights that the average age of active associates is over 36 and that of the attrited ones is nearly 34, indicating that younger employees tend to attract more. Correspondingly, the tenures of active and attrited associates are 1.7 and 1.1 years, respectively.

The report also categorises attrition into two distinct types: 'regrettable' and 'non-regrettable'. Regrettable attrition, accounting for 21 percent of departures, involves employees whose exceptional performance resulted in incentive earnings that exceeded the company's average incentives. On the other hand, non-regrettable attrition, which represents 39 percent of the attrition rate, occurs in cases where employees do not earn any incentives.

The TeamLease Services report suggests embracing technology, innovation, and strategic collaborations while addressing regulatory complexities and consumer demands for sustained success in this dynamic market landscape. At the same time, organisations must prioritise hiring, minimising attrition, and enhancing workforce productivity to capitalise on emerging opportunities and navigate market uncertainties effectively.

"The report unveils critical insights into the evolving landscape of India's FMCG sector, offering stakeholders invaluable strategic guidance in navigating opportunities and challenges. From harnessing technology and innovation to addressing workforce dynamics, organizations must embrace agility and foresight to thrive in this dynamic market environment,” said Kartik Narayan, CEO of Staffing, TeamLease Services.