BlueStone Jewellery shares settle 5% higher from IPO price on debut day; here's a post-listing strategy

BlueStone Jewellery shares list on BSE, NSE on August 19. 

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26 Aug, 2025 12:21

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BlueStone shares settled nearly 5 percent higher on the debut day on August 19 after a discount listing of its shares on the stock exchanges. The shares of the company closed at Rs 542 per share on the NSE, up 4.84 percent from the issue price, while the stock was 6.27 percent higher from it's open price.

Shares made a weak stock market debut to list at a discount against it's IPO price. Shares of jewellery brand BlueStone, backed by venture capital firm Accel, listed at Rs 510 per share on the NSE, a discount of 1.35 percent. The Rs 1,541-crore initial public offer (IPO) of BlueStone Jewellery and Lifestyle Ltd, which offers contemporary jewellery under its flagship brand 'BlueStone', got subscribed 2.70 times in the primary market at a price band of Rs 492-517 per share.

Shares of the company were listed at Rs 508.8 per share, down 1.59 percent from it's issue price on the BSE. The company's total market capitalization post listing of the shares stood at Rs 7,699.18 crore. Earlier, it raised over Rs 693 crore from anchor investors.

"BlueStone’s capital efficiency, inventory turns and store-level breakeven timelines will likely dominate post-listing conversations. For long-term confidence, the company will need to demonstrate profitability and discipline in execution," said Bhavik Joshi, Business Head, INVasset PMS.

BlueStone shares expected to list with moderate gains; here's a post-listing strategy

Proceeds from the fresh issue will be used to fund its working capital requirements and general corporate purposes.

The Bengaluru-based company introduced its 'BlueStone' brand in 2011 and has since grown into a leading name among jewellery retailers in the country.

It has a network of 275 stores across 117 cities in 26 states and Union Territories, covering over 12,600 PIN codes across India as of March 31, 2025. The company operates three manufacturing facilities in Mumbai, Jaipur, and Surat.

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