BlueStone Jewellery and Lifestyle Ltd shares will debut on the stock exchanges on August 19, after its initial public offering (IPO) was subscribed 2.7 times in the bidding window held between August 11 and 13. The price band for the issue was fixed at Rs 492–517 per share.
The Bengaluru-based company, which operates contemporary jewellery stores under the brand 'BlueStone', had earlier raised over Rs 693 crore from anchor investors.
According to websites tracking grey market activity, the shares are quoting at flat premiums, suggesting a modest debut on listing day.
Analysts said the company’s omni-channel presence, with over 275 stores across 117 cities alongside its digital-first model, gives it scale in a competitive market. However, widening net losses and weak margin profile remain concerns for investors despite steady revenue growth in the last three years.
“BlueStone’s capital efficiency, inventory turns and store-level breakeven timelines will likely dominate post-listing conversations. For long-term confidence, the company will need to demonstrate profitability and discipline in execution,” said Bhavik Joshi, Business Head, INVasset PMS.
Market participants noted that tepid retail response and subdued grey market signals indicate limited listing-day enthusiasm, though institutional support lent strength during the IPO process.
The company plans to use proceeds from the fresh issue to fund working capital needs and for general corporate purposes.
BlueStone, which launched its brand in 2011, has expanded its network to 275 stores across 26 states and Union Territories, covering more than 12,600 PIN codes. It also runs three manufacturing units in Mumbai, Jaipur and Surat.
Disclaimer: The views and investment tips expressed by experts on Moneycontrol are their own and not those of the website or its management. Moneycontrol advises users to check with certified experts before taking any investment decisions.
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