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Future of retail is omnichannel, contactless & tech-driven, say retailers

The retail industry will be more tech-driven as contactless consumption is going to become the new norm

May 06, 2020 / 03:56 PM IST
Representative image

Representative image

The retail landscape may undergo a major change in light of the novel coronavirus, or COVID-19, pandemic. Retailers believe that going forward the industry will be more tech-driven as contactless consumption is going to become the new norm.


To track all live updates from the coronavirus pandemic, click hereMore and more retailers will have to adopt technology as consumers will be skittish about staying long in any store and if they visit at all, only tech-savvy stores will see footfalls.

Retail bigwigs said that consumers will avoid crowded stores and will prefer low exposure, contactless shopping.

“Contactless consumption is going to become the new norm. This will lead to a widespread use of technologies like magic mirrors that support touchless shopping,” said Manish Kapoor, CEO, Pepe Jeans India, in a webinar organised by Retailers Association of India (RAI).