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Last Updated : Oct 24, 2015 12:46 PM IST | Source: CNBC-TV18

HMVL Q2 profit seen up 35%, ad revenue growth may be at 15%

Advertising revenue growth may be led by FMCG & e-commerce advertisers. According to a CNBC-TV18 poll, higher advertising yields and lower newsprint costs may improve operating profit margin.

 
 
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Hindustan Media Ventures, a subsidiary of HT Media, is expected to report solid performance in July-September quarter. According to analysts polled by CNBC-TV18, profit is likely to increase 35 percent year-on-year to Rs 42.5 crore during the quarter, driven by strong operational growth.


Revenue is seen rising 11 percent to Rs 221.3 crore in second quarter of FY16 compared to Rs 199.5 crore in year-ago period. Analysts expect advertising (ad) revenue growth at 15 percent and subscription revenue growth at 9 percent in the quarter gone by.


Advertising revenue growth may be led by FMCG & e-commerce advertisers. According to a CNBC-TV18 poll, higher advertising yields and lower newsprint costs may improve operating profit margin.

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Operating profit is likely to jump 37 percent year-on-year to Rs 53.5 crore and margin may expand 460 basis points to 24.2 percent in quarter ended September 2015.


Management commentary on advertising revenue in key markets will be closely watched.

HMVL prints and publishes Hindustan, the second largest Delhi-based newspaper on readership. It also has two magazines – Nandan & Kadambini.

First Published on Oct 24, 2015 12:46 pm
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