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business

FabAlley's journey from apparels to e-tail fashion brand

Twenty nine year old duo Tanvi Malik and Shivani Poddar launched an online fashion brand called FabAlley.com in June 2012. It started as an accessory only portal but quickly pivoted to selling apparel, shoes and bags. Having raised funds from the Indian angel network in 2013 FabAlley.com grossed revenues of Rs 15 crore last year.

first published: Jun 24, 2015 08:00 pm

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