Covered 60% of market through new distribution model: Bajaj Electricals

Name: Covered 60% of market through new distribution model: Bajaj Electricals
Uploaded: 2017-09-07T15:35:22+05:30
Description: In an interview to CNBC-TV18, Shekhar Bajaj, CMD of Bajaj Electricals spoke about the latest happenings in his company and the sector.

In an interview to CNBC-TV18, Shekhar Bajaj, CMD of Bajaj Electricals spoke about the latest happenings in his company and the sector.

September 07, 2017 / 15:35 IST

In an interview to CNBC-TV18, Shekhar Bajaj, CMD of Bajaj Electricals spoke about the latest happenings in his company and the sector.

Bajaj said July was a month of implementation and therefore, it was very weak.

On business front, he said that 60 percent of the market is covered through new distribution model.

Bajaj is seeing 15-30 percent growth in states where new model has been rolled out.

According to him, light-emitting diode (LED) market share is at 7-8 percent currently.

Will not be interested in Kenstar because we are an established brand and Kenstar will not give us much mileage, said Bajaj.

Watch accompanying video for more details.

first published: Sep 7, 2017 03:35 pm

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