China’s Lianchuang Electronics eyes India’s components scheme, in talks with Amber, Optiemus

The company is looking to foray into display module and camera module manufacturing by leveraging the government’s new production-linked incentive (PLI) scheme

Chinese electronics supplier Lianchuang Electronics — which counts Oppo, Vivo and Samsung among its clients in India — is in advanced talks with Amber Electronics and Optiemus Electronics to enter India’s electronics components sector, Moneycontrol has learned. Lianchuang is the first Chinese company to express formal interest in participating in the Indian government’s newly announced Rs 22,919-crore Electronics Components Manufacturing Scheme.

The company, which entered India in 2019 and has already invested $20 million in a manufacturing facility, plans to pump in another $50 million if its partnerships with Indian firms materialize, said Zhan Xianan, Director and General Manager of Lianchuang Electronics India.

He said the company is in talks with HMD and Lava to provide displays for their smartphones in India. The company is looking to foray into display module and camera module manufacturing by leveraging the government’s new production-linked incentive (PLI) scheme for electronics components, whose detailed guidelines were released by the Ministry of Electronics and IT (MeitY) on April 26.

Indian EMS (electronics manufacturing services) companies are racing to form joint ventures and alliances with global component suppliers — especially Chinese players — as the government finalizes a broader Rs 25,000-crore incentive package to boost domestic electronics manufacturing. Industry majors like Dixon, Micromax, Zetwerk, Kaynes, Optiemus, and Syrma SGS are aggressively exploring partnerships, optimistic about quick approvals under the Press Note 3 framework.