Apple, Samsung account for 94 percent of India’s smartphone exports

Apple and Samsung’s growth led to a 6 percent YoY increase in Made in India smartphone shipments in FY24.

Apple and Samsung dominated India’s smartphone exports in 2024, accounting for 94 percent of the shipments as they significantly expanded local manufacturing. Their growing exports fuelled a 6 percent year-on-year (YoY) increase in Made in India smartphone shipments, Counterpoint’s latest report says.

Prachir Singh, senior research analyst at Counterpoint, said smartphone manufacturing in India is expected to grow in double digits in 2025, along with increasing local value addition.

Tata Electronics was the fastest-growing manufacturer in 2024, registering 107 percent YoY growth, with the iPhone 15 and iPhone 16 as the major volume contributors. The company has expanded its iPhone assembly and ventured into semiconductor fabrication with a new plant in Dholera, Gujarat.

In the overall mobile handset segment (smartphones and feature phones), Dixon emerged as the top manufacturer with strong shipments from Transsion brands and Motorola. Dixon grew 39 percent YoY in the smartphone segment, backed by new partnerships with Transsion brands and realme.

Dixon’s strategic partnerships with multiple brands and joint ventures have significantly contributed to Dixon’s growth in India’s handset manufacturing ecosystem.

“Major global smartphone manufacturers are increasingly diversifying production to ensure a more resilient supply chain and minimize the risks associated with over-reliance on a single country. India presents itself as a great manufacturing destination due to a huge local market, affordable labour costs, and favourable government schemes focused on increasing local manufacturing," Singh said.

Research analyst Tanvi Sharma said in 2024, Samsung continued to solidify its position as a dominant player in India’s electronics manufacturing, registering a growth of 7 percent YoY driven by increasing exports.

The second spot was taken by China’s Vivo, which grew 14 percent YoY to capture a 14 percent shipment share due to the expansion in offline retail and strengthening of its distribution network. Vivo also claimed the top position in India’s smartphone shipments in 2024.

Foxconn Hon Hai’s manufacturing volumes grew 19 percent YoY in 2024, backed by Apple. Foxconn has plans to establish a smartphone display module assembly to enhance local manufacturing capabilities.

China’s Oppo, however, slipped to fourth place as a manufacturer, with its shipments declining 34 percent YoY due to intense competition from other brands and the increasing contribution of contract manufacturing for Oppo and Realme.

DBG’s shipments also saw double-digit growth in 2024, thanks to expanding partnerships with Xiaomi and Realme.