ING Vysya Bank, MasterCard to launch Premium Debit Cards

ING Vysya Bank and MasterCard, today announced the launch of ING MasterCard Premium Debit Cards. The new range of premium cards, offer customers the choice to select their own card background and an industry-first spend-milestone based rewards programme. ING MasterCard Premium Debit Cards will have three new card variants – Titanium, My World and World Exclusive, with all the three variants offering premium features.

Shailendra Bhandari, MD & CEO, ING Vysya Bank said, "Indian customers are using their debit cards to shop, debit spends are increasing by 38%. Surprisingly however, Indian customers redeem only 18% of their reward points. We wanted to change that by pampering our customers with a great rewards program, make it easy to earn points and even easier to redeem the points for guaranteed rewards. I am happy to launch the ING Premium Debit range and look forward to further strengthening our decade long relationship with MasterCard."

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Ari Sarker, division president, South Asia, MasterCard Worldwide said, "We are delighted to partner with ING Vysya Bank to launch this range of Premium debit cards. MasterCard is committed to providing better benefits and privileges to cardholders and hence giving them greater value for their spends. The ING MasterCard Premium Debit cards with their superior benefits and innovative reward points system are a wonderful example of this commitment. We look forward to a long and fruitful partnership with ING and to many other such innovative products in the future."

The ING MasterCard Debit Cards spend-milestone based programme, promises to be easy and simple. There is no complicated point structure and no complex redemption process. Customers can track their spends, reward points earned and redeem gifts through their internet banking account. Customers can now choose the look and feel of their debit cards from a selection of 50 images covering segments like sports, entertainment, lifestyle etc. All premium cards offer higher ATM withdrawal limit along with several international offers from MasterCard on travel, entertainment and dining.

About ING Vysya Bank

ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING’s global financial expertise, the bank offers a broad range of innovative and established products and services, across its 547 branches. The Bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity – Neilsen survey 2011.

For more information, visit www.ingvysyabank.com

ING is a global financial institution of Dutch origin, offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base. With more than 82,000 employees, ING serves over 61 million private, corporate and institutional customers in over 40 countries in Europe, North America and Latin America, Asia and Australia.