Shah Rukh Khan’s superhero film Ra.One is all set to hit screens on the October 26. King Khan is leaving no stone unturned to ensure a full house for his movie this Diwali. From film merchandise to 20 brand tie-ups, it's an unprecedented marketing overdrive, reports CNBC-TV18's Manasi Phadnis and Pavni Mittal.
first published: Oct 17, 2011 10:22 pm
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