business

Bisleri goes aggressive, to pump in Rs 50 cr for marketing

After more than a year of keeping low, Bisleri has embarked on an aggressive marketing and distribution drive to push up sales. From 24-hour Bisleri shops to a new TV campaign, it CMD, Ramesh Chauhan is innovating at all levels, reports CNBC-TV18's Tanvi Shukla and Gopika Gopakumar.

first published: Sep 28, 2011 10:09 pm