From tradition to trend, here’s why hair oiling is the secret to stronger roots, reduced breakage

Hair oiling is going global, with Gen Z and celebrities embracing the Indian ritual. Experts explain how it strengthens hair from within and protects against damage. (Image: Pexels)

Hair oiling has travelled a long way, from living rooms scented with warm coconut oil to the new-age social-media feeds of international celebrities. From famous people to global influencers, the world is now celebrating the glossy, nourished look Indians have loved for generations.

According to Dr Vaishali Gode, EVP, R&D, Product Development (Nourishment) and Packaging, Marico Limited, the real magic lies in what oiling does beneath the surface. “Unlike quick-fix styling products, hair oiling penetrates deep into the hair shaft, repairing damage and strengthening strands from within,” she explains. When done regularly, it reduces split ends, boosts shine, and improves your hair health.

Surprisingly, it’s the younger generation. For many today, hair oiling isn’t just beauty, it’s identity. “Oiling has been reimagined as cool, stylish and aspirational,” Dr Gode tells Moneycontrol.

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The younger generation is embracing it as a blend of tradition and wellness, a ritual that is simple, affordable, and backed by both science and culture. It has become a lifestyle statement—self-care with roots.

Hair oiling has moved from tradition to trend, but its charm remains unchanged. As Dr Gode says, “The simplest rituals often offer the most lasting beauty.”

Dr Gode shares how oiling works from the inside out:

• Regular oiling builds strength from the roots upwards.
• Hair absorbs essential nutrients that keep it soft, hydrated and resilient.
• It boosts elasticity, reduces breakage and protects against styling, pollution and environmental stress.

• Lightweight, non-sticky and deeply penetrating, up to 10 layers into the hair shaft.
• Powered by medium-chain triglycerides that nourish from within.
• Helps reduce breakage and keeps hair stronger and healthier over time.

• The simple act of massaging oil into the scalp brings calm and comfort.
• It turns a beauty practice into a moment of pause in busy lives.
• No wonder global celebrities are embracing what Indian families have known forever.

• Forms a protective layer that stops hard-water minerals from clinging to the hair.
• Shields strands from dust and pollution particles that cause dryness and dullness.
• Reduces damage from heat styling and AC dryness by locking in moisture and preventing friction.