War 2: Jr. NTR's fame propels a huge deal; Telugu theatrical rights sold for Rs 80 crore

Hrithik Roshan and NTR will share screen in War 2

With its record-breaking pre-release business, War 2, starring Hrithik Roshan and Jr. NTR, is already one of 2025's most talked-about releases. According to reports, the film's Telugu theatrical rights were sold for an incredible Rs 80 crore.

The rights for the Telugu-speaking states have been purchased by Naga Vamsi's Sithara Entertainments, according to a Gulte report. The Telugu release was initially anticipated to be handled by the project's production company, Yash Raj Films (YRF). But instead, the studio decided to work with a local distributor because of Jr. NTR's enormous fan base in the area.

After tense negotiations, the deal was closed. According to sources, YRF's initial quote for the Telugu rights was Rs 100 crore. Following several rounds of negotiations, the deal was finally reached for Rs 80 crore, which is a huge sum but not surprising given Jr. NTR's popularity at the box office.

Sithara Entertainments has previously made significant investments in Jr. NTR. For a record Rs 120 crore, they previously purchased the Telugu distribution rights for his next movie, Devara, which co-stars Janhvi Kapoor.

War 2: A Component of the Growing Spy Universe of YRF

War 2, a follow-up to the popular 2019 film War, carries on the story in YRF's growing spy universe. Hrithik Roshan, Jr. NTR, and Kiara Advani form a formidable trio in this film, which was directed by Ayan Mukerji of Brahmastra and Yeh Jawaani Hai Deewani fame.

The makers released a high-octane teaser and character posters on May 20, Jr. NTR's birthday, and they quickly went viral. Fans' expectations were heightened by the teaser, which offered a sneak peek at the intense action and confrontations between Jr. NTR and Hrithik's character Kabir.

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A High-Stakes, Pan-India Release

War 2 is slated to be released in Hindi, Tamil, and Telugu on August 14, 2025, with a broad Indian audience in mind. The film is positioned to be one of the most ambitious under the YRF banner because of its high-octane action, renowned cast, and extensive production.

In terms of the cinematic experience and box office fireworks, War 2 is a movie to watch out for, thanks to the collaboration of Hrithik and Jr. NTR and Ayan Mukerji's direction.