Rashmika Mandanna ventures into the perfume industry, launches her brand 'Dear Diary'

Rashmika Mandanna

Actresses often turn into entrepreneurs to fulfill their childhood dream of becoming businesswomen. Many actresses have stepped into those shoes and today, Rashmika Mandanna also did.

The Pushpa actress, who continues to enjoy a successful run in the film industry, has now forayed into the world of business.

Unlike many celebrities who often venture into fashion or lifestyle brands, Rashmika has taken a different path—she’s launching her line of perfumes.

Recently, Samantha also got into the perfume industry and started a brand. What makes this move special is the emotional connection Rashmika shares with fragrances.

She has often spoken about how perfumes hold a significant place in her life, evoking cherished memories and emotions.

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This deep personal bond with scents inspired her to create something meaningful in the fragrance industry.

While Rashmika remains one of the most sought-after actresses in Indian cinema today, she’s also aware that fame can be fleeting.

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Capitalising on her current popularity, she has strategically chosen to launch her brand at a time when her influence is at its peak—making the most of her reach while also preparing for a future beyond the screen.

Her venture into perfumes reflects not only her business acumen but also a desire to share something close to her heart with fans. With this new journey, Rashmika is all set to make her mark in a space that is as personal as it is elegant.