Rashmika Mandanna and Terribly Tiny Tales collab as they launch ‘Rashmika & Ru’

The primary objective of R&R is straightforward yet impactful: to provide a welcome respite from the negativity often encountered online.

Terribly Tiny Tales (TTT), a prominent storytelling platform in India operating under Collective Artists Network, has joined forces with the widely admired actress Rashmika Mandanna to introduce a brand-new original intellectual property called Rashmika & Ru (R&R). This initiative is specifically designed to disseminate happiness, optimism, and positive energy throughout the social media landscape.

The central figure of this heartwarming project is Ru, an animated character embodying the essence of sunshine and drawing inspiration from Rashmika's own personality, which is characterized by warmth, compassion, and strong emotional bonds.

The primary objective of R&R is straightforward yet impactful: to provide a welcome respite from the negativity often encountered online and to offer a daily infusion of lightheartedness in what can often feel like an overwhelming digital environment.

Speaking on her new venture, Rashmika said, “As a person, I believe in joy and kindness as pillars, and Ru is an extension of me to the audience to spread that message—for us to be kinder to ourselves as well as others,” said Rashmika Mandanna. “I’ve always loved the content TTT puts out, and they felt like the most obvious and perfect collaborators to bring this to life. I’m so excited for what we’ve created together.”

Leveraging TTT's renowned storytelling expertise and Rashmika's distinctively positive aura, Rashmika & Ru is poised to become a significant cultural reference point for individuals seeking moments of joy in their daily lives.

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“We’ve always believed in the power of emotionally honest storytelling to shape culture and conversations,” said Anuj Gosalia, Founder of Terribly Tiny Tales. “With Rashmika, we’ve created a character that’s more than just joyful—Ru stands for realness, warmth, and the kind of comfort we all need in today’s fast-scrolling world. R&R is our collective reminder that gentle is powerful,” she added.

Ru's daily journey with sunshine and their adventures can be viewed on TTT's social platforms beginning April 16.