Nykaaland returns with a bang: Patrick Ta & Sofia Tilbury's exclusive masterclasses featuring Shanaya Kapoor

Nykaaland

On World Beauty Day, Nykaa and BookMyShow Live have unveiled the highly anticipated second edition of Nykaaland, India’s premier beauty and lifestyle extravaganza. Following the incredible success of its debut event, which drew over 15,000 enthusiastic beauty and lifestyle aficionados, Nykaaland 2.0 is set to return with even more glamour, excitement, and immersive experiences. Scheduled for October 25th to 27th, 2024, Nykaaland 2.0 will take place at the Member’s Enclosure, Mahalaxmi Racecourse in Mumbai. Tickets for this unmissable event are now available exclusively on BookMyShow, with prices starting at just Rs. 500.

Exclusive Masterclasses with Beauty Legends

Nykaaland 2.0 is set to feature an impressive lineup of global beauty icons who will share their expertise through exclusive masterclasses. This year’s star-studded roster includes:

Sofia Tilbury: The Global Artistry Director and Brand Muse at Charlotte Tilbury Beauty, Sofia Tilbury, will bring her renowned expertise to Nykaaland 2.0. Known for her work with A-list celebrities and major runway shows, Sofia will offer a masterclass showcasing high-impact looks. She will be joined by Bollywood star Shanaya Kapoor, who will serve as her muse, adding an extra layer of glamour to the session.

Patrick Ta: Celebrated for his transformative work with celebrities such as Gigi Hadid, Penélope Cruz, and Demi Lovato, Patrick Ta will also lead a masterclass. Patrick is known for his innovative techniques and approach to beauty, promising to elevate everyday looks to a professional level.

Romero Jennings: As the Director of Makeup Artistry at M.A.C, Romero Jennings will present a masterclass blending color, nature, and technology. His signature style, characterized by a painterly approach to makeup, has earned him global acclaim and will be a highlight of Nykaaland 2.0.

Showcasing Top Beauty Brands

Nykaaland 2.0 will be a paradise for beauty enthusiasts, featuring an extensive array of top global and homegrown beauty brands. Attendees can explore:

International Brands: Discover luxury and high-performance products from brands like Charlotte Tilbury, M.A.C, Sol de Janeiro, Estée Lauder, CLINIQUE, Caudalie, and Bobbi Brown.

Homegrown Heroes: Engage with popular Indian brands such as Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, and Nykaa Wanderlust. Other notable names include Lakmē, Foxtale, Dot & Key, Minimalist, PAC Cosmetics, Earth Rhythm, and Hyphen.

New Debuts: Experience the latest offerings from Carolina Herrera, Versace, Jimmy Choo, Kevin.Murphy, Moroccanoil, Dolce & Gabbana, Laura Mercier, Shiseido, ghd, Beauty of Joseon, CeraVe, Viktor & Rolf, LANCÔME, L'Occitane, Eucerin, Forest Essentials, ISNTREE, Too Faced, Smashbox, Dr. Jart+, dermalogica, Ikonic, Nivea, Fix My Curls, and Setu.

Korean Beauty: Explore popular Korean beauty brands like Etude, Innisfree, Sulwhasoo, Laneige, TonyMoly, and COSRX.

Drugstore Favorites: Find top picks from e.l.f. Cosmetics, Maybelline New York, L’Oreal Paris, Cetaphil, Neutrogena, Pixi, Wella Professionals, and more.

Fashion and Sneaker Wonderland

Nykaaland 2.0 goes beyond beauty, offering a vibrant mix of fashion and sneaker culture:

Sneaker Debuts: Foot Locker will make its debut in India at Nykaaland 2.0, bringing the latest trends in footwear. PUMA will also showcase its newest styles, appealing to sneaker enthusiasts and fashion-forward attendees.

Fashion Finds: Shop the latest collections from fashion brands like Revolve, Cider, Twenty Dresses, Gajra Gang, KICA, Nykd by Nykaa, Ganga Fashions, Cover Story, Forever New, RSVP, and Mia by Tanishq.

Celebrity Appearances and Interactive Experiences

Nykaaland 2.0 will feature special appearances from beloved celebrities, adding excitement and star power to the festival. Attendees can look forward to interactive zones where they can sample products, receive expert beauty tips, and explore the latest trends in sustainable beauty. The event promises to blend modern elegance with retro charm, featuring a pastel color palette and playful elements that evoke both classic and contemporary styles.

Statements from the Organizers

Anchit Nayar, Executive Director and CEO of Nykaa Beauty, expressed enthusiasm about the event's return, highlighting Nykaaland’s role in creating immersive brand experiences. He said, “The incredible response to our debut edition has inspired us to make Nykaaland 2.0 even more engaging and interactive. This festival embodies our vision of crafting a unique beauty and lifestyle space where brands, consumers, creators, and beauty communities come together.”

Owen Roncon, Chief of Business – Live Events at BookMyShow, echoed Nayar’s sentiments, emphasizing the importance of curated experiences. “Nykaaland 2.0 reflects our commitment to delivering exceptional experiences that inspire self-expression and creativity. We aim to redefine how India engages with beauty through immersive experiences, high-energy music, and culinary delights.”

ALSO READ: Harry Potter's magical journey continues: Open auditions for HP TV series announced by JK Rowling

About Nykaa and BookMyShow

Nykaa, founded by Falguni Nayar, has transformed the beauty and lifestyle market in India, expanding from an online beauty retailer to a comprehensive lifestyle destination. With over 187 offline stores and a strong online presence, Nykaa continues to lead with innovation and customer-centricity.

ALSO READ: 'AI is the future in Bollywood, but human touch cannot go away,' says producer Siddharth Roy Kapur - Exclusive

BookMyShow, launched in 2007, is India’s leading entertainment platform, offering a wide range of live entertainment events and experiences. Its live entertainment division, BookMyShow Live, has brought major events such as Lollapalooza India and performances by international artists to the Indian audience.

For more updates and to join the beauty and lifestyle revolution, follow @Nykaaland on Instagram.