TWICE makes history on Billboard as ‘KPop Demon Hunters’ fever fuels global craze

TWICETWICETWICE makes history on Billboard as ‘KPop Demon Hunters’ fever fuels global craze

Celebrating their 10th anniversary, TWICE has once again proven their global dominance by securing remarkable placements across multiple Billboard charts, all while the buzz around KPop Demon Hunters continues to amplify their momentum. Their commemorative album TEN: The Story Goes On debuted at No. 11 on the Billboard 200 chart dated October 25, while their earlier album This Is For impressively re-entered the chart at No. 117. With this, TWICE marks their tenth entry on the Billboard 200 — the most ever for a K-pop girl group.

According to Billboard, TEN: The Story Goes On also made strong showings on the Top Album Sales and Top Current Album Sales charts, debuting at No. 2 on both, just behind Taylor Swift’s The Life of a Showgirl. Meanwhile, This Is For rose to No. 18 on Top Current Album Sales, extending its 14-week run on the Billboard 200. This consistent performance underscores TWICE’s staying power and their ability to maintain a strong foothold in the fiercely competitive U.S. music market.

Their anniversary single Strategy entered the Hot 100 at No. 63, accompanied by Takedown at No. 67 — the group’s most impressive dual presence since their English-language breakthrough hit The Feels. Both songs reflect TWICE’s evolving artistry and their successful balance between Korean and global pop sensibilities.

Music analysts credit TWICE’s achievements to their strategic mix of emotional storytelling, fan engagement, and creative evolution. Without leaning on external tie-ins, the group continues to expand its international reach through self-contained artistry and a loyal fanbase that has matured alongside them.

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On the Artist 100 chart, TWICE climbed to No. 8, extending their reign as the longest-charting female K-pop act, with a cumulative 64 weeks on the list — a record few global artists can rival.

In parallel, Seventeen’s subunit S.Coups x Mingyu made headlines with their debut mini album Hype Vibes, which entered the Billboard 200 at No. 71 — the highest debut for a K-pop unit album. With over 887,000 first-week sales, their rise reinforces the shifting tide: K-pop subunits and smaller acts are now breaking into global spaces once dominated by full-group releases, signaling a more diverse and dynamic future for the genre worldwide.