On September 18, reports surfaced that BLACKPINK’s Jisoo quietly donated 100 million Korean Won (approximately 72,000 USD) to Seoul National University Children’s Hospital. What made headlines wasn’t just the size of the donation, but the way she did it—completely privately, without informing YG Entertainment or the media.
According to reports, the donation was made to support the treatment of young patients and aid in the hospital’s development. Jisoo’s act of generosity was revealed only after hospital insiders confirmed that the funds had been received under her name. The contribution is expected to help improve pediatric facilities and provide medical assistance for children from low-income families.
What stands out about this gesture is that it wasn’t part of a promotional campaign or charity drive. Jisoo made the donation quietly during a brief break from BLACKPINK’s global “Born Pink” tour, reflecting her consistent pattern of giving without seeking attention. Fans have noted that this isn’t the first time she has chosen to support causes related to children’s welfare, education, and healthcare.
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While the idol’s schedule remains packed with performances, fashion events, and endorsement shoots, her decision to continue contributing to society underscores a deeper sense of responsibility beyond her celebrity image. Fans have often praised Jisoo for her humility and kindness, qualities that shine through moments like these.
Online reactions were overwhelmingly positive, with fans calling her a “true role model” who uses her platform for good. Many highlighted how she continues to embody grace and empathy even amidst global fame.
As BLACKPINK continues to make history as one of the world’s biggest music acts, Jisoo’s quiet philanthropy adds another dimension to her influence. It’s a reminder that even in the glare of global stardom, genuine acts of kindness often speak the loudest.
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