Justin Bieber’s baby boy Jack Blues makes music video debut in heartwarming ‘Yukon’ visuals: Watch

Other unscripted scenes in the video include Hailey holding Jack tenderly in the water, Justin kissing his toes, and the three of them spending some peaceful time together on the boat deck.

Justin Bieber’s 11-month-old son Jack Blues has officially made his adorable music video debut in the newly released visuals for “Yukon,” the second single from Bieber’s latest album Swag.

The singer's changing artistic path is given a very personal touch by the black-and-white video, which was released on Tuesday and includes heartwarming family moments with wife Hailey Bieber and their son Jack.

The video, which was directed by Cole Bennett, who is currently seeing actress Camila Morrone, a close friend of Hailey, begins with a calm image of Justin holding baby Jack in his lap while on a calm boat ride. After that, the camera pans to adorable clips of Jack's little feet kicking in the water, which perfectly capture his happiness and innocence.

Other unscripted scenes in the video include Hailey holding Jack tenderly in the water, Justin kissing his toes, and the three of them spending some peaceful time together on the boat deck. The project's cosy atmosphere is further enhanced by the family of three's effortless contentment.

The poignant "Yukon" music video was released a little more than a year after Justin and Hailey welcomed Jack into the world in August 2024. The couple, who got married in 2018, announced Hailey's pregnancy in May 2024 and reaffirmed their vows during a romantic vacation to Hawaii.

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Hailey posted the album cover, which prominently includes a number of family photos, on her Instagram Stories in honour of the Swag album's July release. She gently responded to the ongoing online discussion alongside the post, emphasizing that love, family, and genuineness are the foundations of this phase of their lives.

With “Yukon,” Justin Bieber delivers not just a song, but a tender visual love letter to fatherhood and the family life he’s been embracing in the spotlight.