Shah Rukh Khan and Aryan Khan introduce handcrafted Luxury Eyewear under D’YAVOL X

D’YAVOL X introduces eyewear

For as long as anyone can remember, Shah Rukh Khan and sunglasses have been inseparable.

Whether he’s delivering a slow, smouldering dialogue, strolling through an airport, or transforming into one of his many iconic characters, his shades have always been part of the image — almost like a quiet signature he carries everywhere.

So it feels perfectly fitting that this long-standing love has now evolved into something more tangible: the new D’YAVOL X eyewear collection, created under the D’YAVOL Luxury Collective helmed by Shah Rukh Khan, his son Aryan Khan, Leti Blagoeva, and Bunty Singh.

View this post on Instagram

A post shared by D'YAVOL X (@dyavol.x)

Shah Rukh Khan took to his Instagram to share the news. He captioned the post as, "Step into the light with the inaugural D’YAVOL X eyewear collection. Inspired by the journeys of Shah Rukh Khan, each piece is handcrafted in Japan with precision-milled titanium, polished acetate, and custom-engineered components. Exclusively on dyavolx.com"

Also Read: When Shah Rukh Khan was thrown out of the house because he couldn’t pay rent: "Hum 48 hours sadak par the, tabse mujhe cars, watches ka shauk nahi, bass mujhe..."

For the campaign, the team moved away from D’YAVOL X’s earlier moody imagery and embraced a stark desert setting — bold, unfiltered and demanding honesty. It reflects the collective’s evolving identity: consistent in tone, but never visually boxed in.