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ChatGPT leads with 48% of AI chatbot traffic, Grok emerges as fastest-growing rival

A new 2025 study ranks the top 10 AI chatbots by web traffic. ChatGPT leads with a massive 48% market share, while Grok takes a surprising second place.

August 20, 2025 / 12:23 IST
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A new study has pinpointed the AI chatbots that users are actually using, revealing a market dominated by a handful of big names. According to "The AI 'Big Bang' Study 2025" from Onelittleweb, just ten platforms generate 58.8% of all AI chatbot web traffic.

The report analyzed twelve months of data (August 2024 to July 2025), measuring real user engagement across eight key metrics to see which tools are leading the market.

Top 10 AI Chatbots: Market Share Leaders

RankTool NameAnnual Web VisitsTraffic Market Share (%)
1ChatGPT46.59B48.36%
2Grok686.91M1.17%
3Gemini1.66B1.74%
4Claude1.15B1.07%
5DeepSeek2.74B3.96%
6Perplexity1.47B1.42%
7Microsoft Copilot957.19M0.86%
8Poe378.05M0.00%
9Mistral101.39M0.07%
10Meta AI130.35M0.16%
Total55.88B58.81%

The ranking shows a clear leader and some unexpected placements in the top tier.

ChatGPT (OpenAI): 46.59 Billion Visits | 48.36% Market Share
The undisputed leader. ChatGPT’s massive traffic shows it remains the most popular and widely used AI chatbot by a huge margin.

Grok (xAI): 686.91 Million Visits | 1.17% Market Share
The standout surprise of the report. Grok’s rapid rise to the number two spot is attributed to its integration into the X platform and growing user base.

Gemini (Google): 1.66 Billion Visits | 1.74% Market Share
Google's AI holds a strong position, benefiting from its deep connections to Google Search and other services.

Claude (Anthropic): 1.15 Billion Visits | 1.07% Market Share
Known for its advanced reasoning, Claude has secured a dedicated audience, landing it in the top five.

DeepSeek: 2.74 Billion Visits | 3.96% Market Share
A major player, DeepSeek sees the second-highest number of total visits, indicating strong global, and particularly regional, popularity.

Perplexity AI: 1.47 Billion Visits | 1.42% Market Share
This AI-powered answer engine has cemented its role as a go-to tool for research and information discovery.

Microsoft Copilot: 957.19 Million Visits | 0.86% Market Share
Built into Windows and Bing, Copilot’s traffic demonstrates the power of being a pre-installed assistant for millions of users.

Poe (Quora): 378.05 Million Visits
Poe’s unique model as a platform for multiple AIs continues to attract users who want to access different chatbots in one place.

Mistral AI: 101.39 Million Visits | 0.07% Market Share
A leading European AI company, Mistral has built a strong following among developers and businesses.

Meta AI: 130.35 Million Visits | 0.16% Market Share
While its standalone traffic is listed here, Meta AI’s true usage is likely far higher due to its deep integration into apps like Instagram, WhatsApp, and Facebook.

 

Saurav Pandey
Saurav Pandey is the Deputy Manager of Content at Moneycontrol, specialising in content strategy, execution and performance analysis. He integrates advanced SEO techniques to deliver high-impact, data-driven content formats. His expertise spans various beats, including education, career, science and others, where he adopts a technical approach to optimise visibility, improve search rankings, and drive organic traffic growth. He can be reached out at Saurav.Pandey@nw18.com.

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