Hero MotoCorp partners with MotoGB to sell two-wheelers in UK

Hero MotoCorp

Hero MotoCorp has announced a partnership with MotoGB to officially enter into the UK market with its Euro 5+ range, led by Hunk 440.

In an exchange filing released in the post-market hours of October 23, Hero MotoCorp said that UK-based distributor MotoGB will make the Indian bike-maker's products available to customers in the country, initially through a network of more than 25 official sales and service outlets.

As part of the partnership, the companies plan to expand to over 35 locations by 2026, ensuring greater accessibility for customers across UK. "In addition to its sales presence, an extensive network of authorised dealers and technical service centres across major cities will provide seamless after-sales service and commercial support, enhancing the overall customer experience with reliable service and commercial assistance," the firms added.

Notably, this would mark Hero MotoCorp's 51 percent international market as it strengthens its footprint across Europe. "Hero MotoCorp's entry into the United Kingdom marks a defining milestone in our global expansion journey. Following our foray into Italy and Spain, our partnership with MotoGB, further strengthens our European footprint. The launch of Hunk 440 reflects our deep understanding UK riders - a motorcycle that stays true to the core of motorcycling while offering style, performance and reliability in accessible package," said Sanjay Bhan, Executive Vice President at Hero MotoCorp.

"With this launch, we aim to make premium motorcycles accessible for first-time riders, and enthusiasts alike. With a presence now spanning 51 international markets, we reaffirm our commitment to redefining the future of mobility through our next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders globally," he added.

MotoGB General Manager Matt Kay meanwhile said, "We are proud to partner with Hero MotoCorp as they make their debut in the UK market. Both Hero MotoCorp and MotoGB share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. Beginning with the Hunk 440, we will be able to offer riders a unique combination of technology and value that will resonate deeply with consumers in the United Kingdom."