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Tasmayee Laha Roy

Assistant Editor Of Storyboard18, Network18

Storyboard18 | Be ready to learn, unlearn and relearn: BYJU’s Atit Mehta

TRENDS

Storyboard18 | Be ready to learn, unlearn and relearn: BYJU’s Atit Mehta

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

TRENDS

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

Storyboard18 | Impact of scandals on real and notional value of brands

BUSINESS

Storyboard18 | Impact of scandals on real and notional value of brands

Storyboard18 | Indian single malts could overtake global single malts: Diageo’s Deepika Warrier

LUXURY-LIFESTYLE

Storyboard18 | Indian single malts could overtake global single malts: Diageo’s Deepika Warrier

Storyboard18 | Real-money games go on marketing blitz with celebs to grow base, gain credibility

TRENDS

Storyboard18 | Real-money games go on marketing blitz with celebs to grow base, gain credibility

Storyboard18 | 'Committed to introducing more revenue opportunities for our creators,' YouTube’s Ajay Vidyasagar

TECHNOLOGY

Storyboard18 | 'Committed to introducing more revenue opportunities for our creators,' YouTube’s Ajay Vidyasagar

Storyboard18 | International Transgender Day: Are brands really that inclusive?

TRENDS

Storyboard18 | International Transgender Day: Are brands really that inclusive?

Storyboard18 | Men like Rosé & women like single malts - that’s the new normal: Ipsita Das, Moët Hennessy India

BUSINESS

Storyboard18 | Men like Rosé & women like single malts - that’s the new normal: Ipsita Das, Moët Hennessy India

Storyboard18 | Call-my-agent moment for content creators in India

TRENDS

Storyboard18 | Call-my-agent moment for content creators in India

Storyboard18 | Trends that are redefining your cuppa 

TRENDS

Storyboard18 | Trends that are redefining your cuppa 

Storyboard18 | Inside Bigg Boss’ fandom and what brands can learn from it

TRENDS

Storyboard18 | Inside Bigg Boss’ fandom and what brands can learn from it

Storyboard18 | Flush with VC money, gaming and e-sports brands hunt growth beyond pandemic

TRENDS

Storyboard18 | Flush with VC money, gaming and e-sports brands hunt growth beyond pandemic

Storyboard18 | Is Tejasswi Prakash the new addition to celebrity brands created by Bigg Boss?

TRENDS

Storyboard18 | Is Tejasswi Prakash the new addition to celebrity brands created by Bigg Boss?

Storyboard18 | Decoding Shah Rukh Khan’s toofani comeback

TRENDS

Storyboard18 | Decoding Shah Rukh Khan’s toofani comeback

Storyboard18 | Marketers are arriving in the metaverse. Now what?

TRENDS

Storyboard18 | Marketers are arriving in the metaverse. Now what?

Storyboard18 | Kashmir Day posts force global brands to rethink local messaging

TRENDS

Storyboard18 | Kashmir Day posts force global brands to rethink local messaging

Storyboard18 | Finance influencers: The new bulls of BFSI marketing?

TRENDS

Storyboard18 | Finance influencers: The new bulls of BFSI marketing?

Storyboard18 | Maruti to increase media spends by 10-15% in 2022, starts year with commercial vehicle campaign

AUTOMOBILE

Storyboard18 | Maruti to increase media spends by 10-15% in 2022, starts year with commercial vehicle campaign

Storyboard18 | Over Rs 6,500 crore to go towards media spends in UP elections

POLITICS

Storyboard18 | Over Rs 6,500 crore to go towards media spends in UP elections

Storyboard18 I When celebs break up, does their brand value feel the tremors?

TRENDS

Storyboard18 I When celebs break up, does their brand value feel the tremors?

Storyboard18 | Brands like to endorse athletes who they get to see often on TV: Mithali Raj

BUSINESS

Storyboard18 | Brands like to endorse athletes who they get to see often on TV: Mithali Raj

Storyboard18 | As BharatPe faces heat, a look at how brands could tackle founder-led controversies

TRENDS

Storyboard18 | As BharatPe faces heat, a look at how brands could tackle founder-led controversies

Storyboard18 | Only 20% of our business comes from online channels: Colorbar's Samir Modi

TRENDS

Storyboard18 | Only 20% of our business comes from online channels: Colorbar's Samir Modi

Storyboard18 | Tata Group’s IPL masterstroke?

TRENDS

Storyboard18 | Tata Group’s IPL masterstroke?

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