BUSINESS
Storyboard18 | Tuffs shoes: Running into controversy
Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.
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Storyboard18 | Throwback: Wah Taj! Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
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Storyboard18 | Throwback: A boy, a pug and Hutch
The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.
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Storyboard18 | Throwback: The making of Santoor’s ‘mummy’ campaign idea
The ‘mummy’ campaign laid the foundation for Santoor’s success. By 2006, Santoor became the third-largest selling soap in India. And by 2019, it was the 2nd largest.
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Storyboard18 | Throwback: Reminiscing about Gold Spot - The Zing Thing
How Gold Spot became the most popular “uncola” of its time in India.
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Storyboard18 | Throwback: Thums Up – Defending against a global giant
This year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thunder.
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Storyboard18 | Throwback: How Pan Parag was positioned as a social product (much like coffee)
A look back at advertising that echoes social concerns: from “Ghabraye nahi, Hume khuch nahi chahiye” to “Badal Life ki Raftaar”.
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Storyboard18 | Throwback: “No one wants to lick line drawings!” said Mohammed Khan
The story of Vadilal and how its advertising upped desi ice-cream oomph!
