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Storyboard18 | Simply Speaking: TikTok is surging. For Meta or Verse
TikTok is a test case for global business, global internet and global capitalism.
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Storyboard18 | Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure
Andy Warhol said: "To be successful as an artist, you have to have your work shown by a good gallery for the same reason, say, that Dior never sold his originals from a counter in Woolworth's." Success is networked, collaborative and functions as a reputational feedback loop.
BUSINESS
Storyboard18 | Simply Speaking: Wisdom of crowds leading to a 'reputation' for a brand, institution or individual
Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.
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Storyboard18 | Simply Speaking: Fail and you can fly higher…
What if marketing had a black box? What if marketers ran campaigns as pilots fly planes? We would learn a lot and our mission-directed behaviours would be seriously exposed. Whilst we would crash a lot, would we learn a lot?
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Storyboard18 | Simply Speaking: Brand Charisma – Experienced But Not Understood
There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.
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Storyboard18 x Just Sports | Advantages of Sponsorship - Where there is a bill there is a pay
In sponsorship, it is not what you have, it is what you do with it that makes the difference.
BUSINESS
Storyboard18 | Just Sports; Some Sports Have All The Luck
Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.
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Storyboard18 x Just Sports | Fans, fanatic, fantastic
Our fandom is a platform for fellowship amounting to kinship. It captivates us via affiliative energy. The sport, team or sports person - our totem - becomes a physical representation of that need for identity and unity.
TRENDS
Storyboard18 | Simply Speaking: Always, By Design: The word design is meaningless by itself
Calling a finished product ‘a Design’ is convenient but wrong. Design is what you do, not what you have done. Design is what happens between conceiving an idea and devising the means to carry it out.
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Storyboard18 | Simply Speaking - Seeing, Imagining and Envisioning
Genius often manifests itself in feats of visualization. Nikola Tesla, inventor of the electric motor, designed in his head and was able to instruct his machinists with such accuracy that the components, once assembled, fitted perfectly.
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Storyboard18 | Simply Speaking: On creativity, inspiration, inventiveness and tools
Man has acquired ascendancy over all other living things because he deployed his creativity to make tools. It is the imagining, development and application of tools that made the 'Homo sapien' supreme.
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Storyboard18 | Simply Speaking: Reflection, Perspective and Clichés - the images we live by
Seeing the world outside from the inside. That’s the meaning of true vision. Go down this rabbit hole with these learnings in optics, mirror imagery, perspectives and clichés.
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Storyboard18 | Simply Speaking: Problems, solutions and creativity
You have a chance to look at things from different angles if you manoeuvre the mind like that Australian bird which can fly upside-down and backwards. Turning problems on their head can frequently convert them into solutions.
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Storyboard18 | Simply Speaking: Luck is a Talent which becomes a Habit
The term bricolage refers to a shot in billiards which doesn't turn out as intended but is nevertheless successful. It’s a very close to real life thing.
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Storyboard18 | Simply Speaking: Colours are a product of the mind, not of reality
In the second of a two-part exploration of colour, we understand what it means ‘to see’, and decode the influence and magic of colour in our world.
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Storyboard18 | Simply Speaking: With Holi around the corner, explore the magic of colour
Henry Ford had a belief system that 'machine' blue and 'eggshell' white were beneficial for 'order and morale'. Italian has three words for blue, but Swahili doesn't have any. Colour was at the heart of the first and only ‘propaganda vegetable’ – the carrot. Read on for more on the magic of colour.
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Storyboard18 | Simply Speaking: Hook Wine and Sinker - the magic of brand names in language
Successful brand-verbing is a wonderful outcome for a brand. But it’s elusive, probabilistic and dangerous at the same time. Just ask the Parker Brothers.
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Storyboard18 | W.H. Auden perhaps spoke for marketers when he said ‘great art is clear thinking about mixed feelings’
How can marketers attain simplicity in a world awash with complexity. Simply speaking, it’s complex.
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Storyboard18 | 2022 - Definitely, Maybe: Brand builders, be mentally ready to compete with machines!
Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it'. (Or not.) In 2022, definitely, maybe.
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Storyboard18 | Booze, Binge, Hoarding, James Bond, Durex, Mercedes, The Last Supper, Meta
How some of the world’s most famous names of people, places, things and brands came to be.
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Storyboard | A privacy-led tsunami of change that CMOs need to survive
The changes to digital advertising can only be survived by a willingness to change, unlearn and relearn.
