BUSINESS
Tata IPL 2022 to be sold-out series; BookMyShow expects to sell 5 lakh tickets
If restrictions on sporting events are lifted immediately, business will be able to grow back to pre-Covid levels within a year, the booking platform says.
TRENDS
Oscar winner Namit Malhotra on how India has taken centre-stage in visual effects
The VFX sector's revenue is estimated to increase to Rs 58.7 billion in 2022 from Rs 38.2 billion in 2021, according to a FICCI EY report.
TRENDS
Virat Kohli loses captaincy, brand value, but stays most valuable celebrity in 2021
New team India captain Rohit Sharma who is now the captain for all three formats of the game -- ODI, Test and T20 -- saw his brand value increase from USD 25.7 million in 2020 to USD 32.2 million in 2021.
TRENDS
Brand value of top 20 celebs rebounds as star power shines through pandemic
The brand value of top 20 celebrities increased about 12.9 percent last year after declining five percent in 2020, according to a Duff & Phelps celebrity brand valuation report.
BUSINESS
PVR-INOX merger: Will it be a happy ending?
The merger is focused on creating scale to improve efficiencies and enhance productivity to fight increasing competition within the movie exhibition industry and from streaming platforms as well on long-term survival.
BUSINESS
PVR-INOX merger to take 6-9 months, to add 200 screens every year, say Ajay Bijli and Siddharth Jain
The impact of the COVID-19 on the film screening business and competition from streaming platforms were the key reasons for the merger between PVR and INOX, said top executives from both companies.
BUSINESS
PVR, INOX announce merger, Ajay Bijli will be MD of combined entity
The combined entity will have a screen share of 50 percent in the multiplex industry and PVR-INOX together will command a box office share of 42 percent for Hindi and English content.
BUSINESS
India's sports sponsorship surpasses Rs 9,500 crore, spends saw 62% growth in 2021
Despite the challenges in 2020, with Rs 6,018 crore, sports advertising expenditure (AdEx) surpassed 2019 levels in both TV and digital.
BUSINESS
Tata IPL 2022 brand value may jump 15% as league returns in full swing
The return of spectators, two new teams and more matches are expected to help boost the cricket tournament’s revenue and brand value, experts said.
BUSINESS
TATA IPL 2022: Delhi Capitals expects lower revenue as 2021 was a watershed year
TATA IPL 2022: In 2021, a lot of us thought about strategies on how to engage with fans, even if they are not physically present at the venue, says interim CEO Vinod Bisht. That year saw the biggest jump in revenue. This year, it will be tapered, he says. The focus will be more on digital communication this time, Bisht says.
TRENDS
Akshay Kumar and Alia Bhatt most visible stars on TV as festive season drives celeb ads in 2021
According to data shared by a division of TAM Media Research, Akshay Kumar had an average visibility of 32 hours a day across all channels, followed by Alia Bhatt with 16 hours through endorsements on TV.
BUSINESS
IPL 2022: Gujarat Titans focused on building brand; signs 15 sponsors
Gujarat Titans is also the first to launch the team logo in the metaverse and it will strive to engage fans through the virtual space.
BUSINESS
IPL 2022: Fantasy sports industry bets on new teams, more matches to drive users, revenue
During the 15th season of IPL which will begin from March 26 and boast a total of 10 teams unlike eight last year, fantasy sports platforms are looking to increase their user base by 50-100 percent. The platforms are also increasing entry fees by around 30-40 percent this year.
BUSINESS
Tata IPL 2022: BookMyShow buys ticketing rights for all matches; to manage venue services
This year, Tata IPL will host matches across stadia in Mumbai, Navi Mumbai and Pune in the state of Maharashtra.
BUSINESS
Media and entertainment sector grew 16% on year in 2021, yet to reach pre-COVID levels: Report
The M&E sector recovered just 16 percent as consumers’ subscription spend remained impacted by COVID-19 across film, events and television.
BUSINESS
PVR launches NFTs of upcoming film RRR, in talks with studios for movie digital assets
The multiplex player will be launching a total of 300 digital assets of the upcoming release RRR, which will hit theatres on March 25.
TRENDS
Live events industry bets big on Holi weekend as it looks to leave Covid behind
People are eager to step out as this is the first big festival of the year, says Varun Khare, Business Head, Live Entertainment (IPs and partnerships), Paytm Insider
BUSINESS
Audience upbeat about cinemas, 41% respondents plan to visit theatres in next 60 days: Survey
The survey conducted by LocalCircles showed that 25 percent citizens visited a cinema hall or a multiplex to watch a movie in the last 60 days. This marks over 75 percent increase compared to last year.
TRENDS
Troll troubles: Creators count on Instagram’s moderator tool, experts say livestreams may increase
The addition of a moderator is expected to help make livestreaming a safe space and save creators from the burden of reporting or removing viewers who are bent on attacking them.
BUSINESS
Amazon Prime Video has second-largest production slate in India, says head of India originals
The OTT player will be doubling down on originals, said Aparna Purohit, Head of India Originals, Amazon Prime Video India. Last year, the platform had released around 11 originals. India now has over 70 originals in various stages of production. This is the second-largest production slate for Prime Video in the world, right after the US.
BUSINESS
India becomes world's biggest fantasy sports market with 13 crore users: Report
Cricket will continue growing at 30 percent CAGR over the next four years and remain the highest contributor to the overall revenue of the fantasy sports industry.
BUSINESS
It's raining free movie tickets for The Kashmir Files in corporate India
Many BJP State governments, including Haryana, Gujarat, Madhya Pradesh, Karnataka, Goa, Tripura, Uttar Pradesh and Uttarakhand, have declared the film tax free, thereby lowering ticket prices sharply.
BUSINESS
The Kashmir Files expected to enter Rs 200-crore club, become sleeper blockbuster
A small-budget movie does big business at the box office, causing exhibitors to invent a new term to describe it: sleeper blockbuster. The Kashmir Files is all set to become one.
BUSINESS
IPL 2022: Disney Star’s ad revenue may rise 25%, digital’s share to increase
Two new teams means more matches to be played, thereby increasing ad inventory.
