BUSINESS
Esports will be our top revenue contributor in FY23 as well: Nazara Tech’s Nitish Mittersain
Company eyeing growth in real money gaming, will focus on international markets as well, says the Joint MD.
BUSINESS
Thailand eyes India market for revival in tourism industry as it eases travel restrictions
Thailand is betting on India, which is among the top 5 markets for the tourism industry of the kingdom. Tourism Authority of Thailand expects 5 lakh Indian visitors to travel to Thailand in 2022.
BUSINESS
Coming soon: A new cinema near you, courtesy a multiplex screen drive
Multiplexes are expected to take their screen count up from around 3,100 to over 3,800 by the end of FY23
BUSINESS
IPL 2022: Ranveer Singh, Shah Rukh Khan most visible stars, celebrity endorsement up 8%
Celebrity-endorsed advertising has accounted for 53 percent of the total ad volume during the 39 matches of IPL 15, TAM Sports data shows
BUSINESS
After social commerce, actor turned investor Athiya Shetty eyes health and beauty space
After making her debut as an investor in the social commerce space, Athiya Shetty daughter of Bollywood star Suniel Shetty is looking at expanding to more sectors.
BUSINESS
Tourism Australia expects trade pact with India to drive student traffic, aims at 1 million visitors by 2030
The trade agreement also allows 1,800 qualified, professional, traditional Indian chefs and yoga teachers to enter Australia as contractual service suppliers for a period of up to four years. In addition, the post-study work visa for Indian students has been increased to four years.
BUSINESS
PVR plans record number of screen additions in FY23; targets 1,000 by Q1 of FY24
The exhibitor is planning to add 120-125 screens in FY23, higher than its pre-COVID number of screen additions which was in the range of 75-100 odd screens.
BUSINESS
What the partnership with Uday Shankar and James Murdoch will mean for Viacom18
Experts said the deal will help Viacom18 compete better in terms of new original content and taking on global streaming giants.
BUSINESS
Hit by COVID-19, Amit Burman-backed Poker League expects strong growth in Season 5
The league which had earned Rs 8 crore in revenue during the first two seasons saw its revenue declining 40 percent in the last two seasons due to COVID-19.
TRENDS
For Elon Musk-owned Twitter, India a key growth market, say ad agencies
Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.
BUSINESS
With Twitter changing hands, here’s what the micro-blogging site means for Indian influencers
Content creators excited over many interesting features Musk is offering. They say he is more likely to look into making impactful changes to the business model that will affect the platform drastically and that could affect user experience. There could be significant changes in influencer marketing, globally and in India, they believe.
TRENDS
NFT exchange GuardianLink sees strong traction in India for its cricket-based digital assets
Co-founder and COO of GuardianLink Kameshwaran Elangovan said that the platform received strong response from both the gaming and cricket community for the Meta Cricket League NFTs.
TRENDS
All eyes on Asian Games 2022 as Indian Esports players qualify participation
Players and Esports platforms expect its inclusion as a medal sport in the Asian Games to boost the gaming ecosystem, including education, training and infrastructure.
TRENDS
MS Dhoni's last-ball thriller boosts viewership on Disney+ Hotstar
Tata IPL 2022: The CSK-MI match is one of the most viewed games on the streaming platform so far.
TRENDS
Tata IPL 2022: TV viewership drops, but experts count on OTT
Marketers who paid more for airing ads during telecasts of IPL 2022 are worried by a drop in viewership, which some experts explain away by saying a part of the TV audience has shifted to the official streaming partner of the tournament. What is driving the trend?
TRENDS
Netflix to bite the advertising bullet, but can it unlock Indian market potential?
The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?
TRENDS
Tax on virtual digital assets a concern for NFTs; impact may be short term: Experts
A slowdown in cryptocurrency trading may have an impact on NFT transactions as well, although it could be a temporary phenomenon as investors await more clarity from the government.
BUSINESS
Tourism Australia betting big on T20 World Cup, Indian cricket fans
Australia saw 400,000 Indian visitors in 2109, with India emerging as the sixth most valuable market for spends at A$ 1.8 billion (over Rs 10,000 crore). Arrivals and spending by Indian tourists to reach pre-COVID levels by 2023, Tourism Australia's top official tells Moneycontrol
TRENDS
Power couple Alia Bhatt, Ranbir Kapoor to be next favorite of brands?
Sectors like consumer goods, personal care, e-commerce and real estate have roped in celebrity couples for endorsements in the past and brand experts expect the new power couple Alia Bhatt-Ranbir Kapoor to add couple of endorsements in the e-commerce and personal care segments in the near future.
BUSINESS
Telugu OTT Aha now also streaming Tamil content; plans to expand into Malayalam titles
With 50 percent originals in the Tamil content slate, Aha will be investing more than what the platform spent on bringing Telugu content on the platform.
BUSINESS
From KGF2 to Prabhas' Salaar, Hombale Films to offer more pan-India releases
The production house is planning to release 4-5 Kannada films and one pan-India film every year. Chaluve Gowda, partner and co-founder, says 30 percent shooting of Salaar, the company’s next pan-India venture, is over. The release is expected by March- April 2023.
TRENDS
KGF 2 makers to offer more NFTs, launch digital assets for new film ventures
Digital tokens open up another revenue channel for movie producers to tap by enabling fans to interact with characters from their favourite films. Producers of KGF2 are among the first off the block.
BUSINESS
PVR-INOX merger: Regional film releases, revenue share, high ticket prices worry producers
Analysts note that any hike in the distributor share by exhibitors will be taken negatively by producers and film studios as they have the option of going directly to OTT platforms for releases.
TRENDS
KGF 2’s strong advance bookings may help film surpass RRR’s box office revenue
The sequel to the KGF franchise is expected to open with Rs 100 crore at the Indian box office, which is close to Baahubali 2 and RRR, films that have reported the biggest openings so far.
