TRENDS
YouTube Shorts is sharing ad revenue. Will that mean more money for creators?
For content creators, a share of ad sales is not just an opportunity to grow, but also a way of earning a stable income without having to depend on branded content.
BUSINESS
Dussehra, Diwali see spike in travel demand; hotels expect 80% occupancy in festive period
For Dussehra week, flight searches have risen 25-30 percent for leisure travel as compared to last year and there is high train search volumes for Dussehra, Deepawali, and Chhath travel in the first and the last two weeks of October.
BUSINESS
Cruise travel revives as Indians set sail, industry sees high demand for festive period
After a pandemic-induced crisis, the number of people looking to take to the seas in style is shooting up.
BUSINESS
Will Brahmastra be a hit or flop? Here's a breakdown of the business of Indian films
Amid a debate on the box-office fate of Brahmastra, Moneycontrol brings you a primer on the economics of moviemaking in Bollywood.
BUSINESS
Bengali OTT platform Hoichoi sees 50% rise in subscriptions, plans to expand into Southeast Asia
Hoichoi is focusing on existing international markets by partnering with local telecom companies and local talent. The company is looking to expand to Malaysia and Singapore in the first quarter next year.
ENTERTAINMENT
Ajay Devgn's NY Cinemas cuts down target to 100 screens on COVID slowdown, weak Bollywood show
The theatre chain will consider adding 30-40 screens every year if pre-COVID business returns, eyes tier II and III towns.
BUSINESS
Here's how the Zee-Disney's ICC rights deal will impact the broadcast sector
A more competitive sports broadcasting business will mean higher ad revenue for the genre. It could also mean pressure on profitability for broadcasters and pressure on non-sports networks, say analysts
TRENDS
India to account for 40% of T20 World Cup audience as sports travel reaches pre-Covid level
DreamSetGo, the official travel agent for the T20 World Cup, expects 3,000 Indians to travel with them to Australia.
TRENDS
Combined value of top 75 Indian brands rebound 35% to $393 billion, TCS leads the pack
The total value of top 75 Indian brands had dropped by six percent in 2020 versus 2019 due to slowdown in the brand value of companies in the banking and automotive categories.
TRENDS
After Brahmastra, Prime Focus expects uptick in India visual effects business, bets on new film Ramayana
Filmmakers are spending more money on visual effects than on top stars as Indian audience tastes change.
TRENDS
MC Explains | What's behind government move to issue new guidelines for paid promotions by influencers
The government is finalising guidelines for influencers in the wake of the crypto crash. Insiders say this is a consequence of celebrities and social media stars promoting cryptos indiscriminately
BUSINESS
Multiplexes say Bollywood is back as Brahmastra becomes highest Hindi grosser post COVID
The Alia Bhatt-Ranbir Kapoor-starrer collected around Rs 31-33 crore on day one and recorded over Rs 100 crore during its first weekend.
ENTERTAINMENT
From Brahmastra to Baahubali, a look at the most expensive Indian films
Indian filmmakers are investing more in big screen spectacles, bringing more high budget entertainers to the theatres. From franchise films to more spends on visual effects, cost of producing Indian films has gone up to as high as over Rs 500 crore. Moneycontrol takes a look at some of the most expensive Indian films, thir budgets and the return on investment the films recorded.
BUSINESS
Asia Cup 2022: First India-Pakistan match TV viewership up 30% from 2016
The August 28 match between India and Pakistan recorded a cumulative reach of 133 million, Disney Star has said
TRENDS
New guidelines, hefty fines split social media influencers over impact, earnings
To ensure compliance, companies may choose to work with select large influencers. Content creators too may become more selective and cautious while signing brand deals.
BUSINESS
Boycott calls against Bollywood continues, but industry sees little impact; bets big on Brahmastra
While upcoming release Brahmastra has seen more aggressive backlash on social media, the advance booking for the film is stronger than one of Bollywood's most successful films this year --- Bhool Bhulaiyaa 2. The film is also expected to improve occupancies in theatres from the low of 19 percent which is expected to increase to 28 percent.
BUSINESS
Homestay aggregator StayVista plans to expand, aims to double revenue in FY23
StayVista's co-founder pointed out that traction for villas amid Indian travelers increased due to COVID-19 impact with group travelers opting for villa stays over hotels.
BUSINESS
India's first Esports arena to launch in a university, MOGO in talks with more institutes
MOGO Esports has invested Rs 8 crore in building the new arena which will accommodate over 5,000 people.
BUSINESS
New innings: Betting on former cricketers, Legends League Cricket targets breakeven in season 2
Upon retirement, cricketers suddenly go off the screen, leaving their fans distressed. The new league will not only get the fans to see former stars in action but will also extend their career by at least four-five years
BUSINESS
Indian matchmaking opens up for LGBT community, Matrimony eyes the 8-15 million user market
The company expects more traction from smaller markets for the new platform as it sees bigger potential from tier II, III cities.
BUSINESS
India-Pakistan Asia Cup match hits it out of the park in cinemas, scores 75% occupancy
Multiplex operators bought the rights for the Asia Cup India matches on a revenue-share basis. The India-Pakistan bout brought in a total of Rs 1.2 crore for three national chains in select screens.
ENTERTAINMENT
India-Pakistan faceoff takes digital viewership past 10 million
The Asia Cup 2022 India-Pakistan match recorded higher viewership on digital than the last outing of the two teams during T20 World Cup in 2021.
BUSINESS
MX Player launches new ad platform, expects 30% jump in spends
The self-serve platform has already onboarded advertisers across sectors. The OTT player is also beefing up its content line-up.
ENTERTAINMENT
Real Cricket 22 launch will increase cricket consumption in Esports space: JetSynthesys
Nautilus Mobile, the Pune-based game development studio behind the Real Cricket franchise which was acquired by JetSynthesys in 2020, launched a new game called Real Cricket 2022 this week.
