Saras Aajeevika Mela 2025 has officially commenced at Noida Haat, Sector 33A, Noida, bringing together the vibrant art, craft, and culinary heritage of rural India. Running from February 21 to March 10, 2025, the event aims to empower Self Help Group (SHG) women entrepreneurs, showcase their exceptional craftsmanship, and boost the export potential of rural artisans.
Organized for the 5th time by the Ministry of Rural Development, in collaboration with the National Institute of Rural Development and Panchayati Raj (NIRDPR), Saras Aajeevika Mela 2025 focuses on the theme "Developing Export Potential of Lakhpati SHG Didis." This initiative aligns with the Government’s vision of ‘Vocal for Local’ and ‘Viksit Bharat by 2047’, fostering economic self-reliance among rural women.
Saras Aajeevika Mela 2025: Date, Timings and Venue
| Category | Details |
| Saras Aajeevika Mela 2025 Starts | February 21, 2025 |
| Saras Aajeevika Mela 2025 Ends | March 10, 2025 |
| Saras Aajeevika Mela 2025 Venu | Noida Haat, Sector 33A, Noida, Uttar Pradesh |
| Saras Aajeevika Mela 2025 Timings | 11:00 AM – 9:00 PM (Daily) |
| Saras Aajeevika Mela 2025 Entry Fee | Free |
How to Reach Noida Haat for Saras Aajeevika Mela 2025?
Why Should You Visit Saras Aajeevika Mela 2025
A Stunning Showcase of Handlooms and Handicrafts
Over 450 SHG members from 30 states have set up 200+ stalls, offering visitors a glimpse into India’s rich handloom and handicraft traditions. Some of the finest regional weaves and fabrics on display include:
Additionally, visitors can explore jewelry, home décor items, and handcrafted artifacts, each reflecting the distinct cultural essence of various Indian states.
A Food Lover’s Paradise: 25 Live Ethnic Food Stalls
Food lovers are in for a treat, with 25 live food stalls from 20 states serving authentic and traditional delicacies. Some of the must-try items include:
Additionally, organic and natural food products like ginger, tea, lentils, coffee, papad, apple jam, and pickles are available for purchase.
Cultural Programs & Live Performances
Visitors can enjoy a diverse lineup of folk dances, music performances, and cultural shows throughout the event. Artists from across India will bring regional traditions to life through performances. Each evening, the stage at Noida Haat transforms into a cultural melting pot, where performances captivate audiences of all ages.
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