Tinder launches new interactive experiences for users on Valentine’s Day, partners with Blinkit

Tinder

On Valentine’s Day in India, Tinder has unveiled its Move On with Tinder campaign. With a series of initiatives, collaborations, and interactive experiences, the campaign aims to help new singles, said the dating app.

Tinder is expanding its Explore section with new tiles, making it easier for singles to match with intention. These new categories such as ‘Serious Dater’, ‘Binge Watcher’ or ‘New Friends’, allow users to connect based on shared interests and relationship goals, ensuring a more tailored and transparent dating experience.

Tinder has also collaborated with Blinkit, bringing an interactive Single Mode slider to the delivery app’s homepage. A click on the slider takes users to a dedicated ‘Moving On with Tinder’ page, featuring a playful, step-by-step guide to healing and self-care.

The dating app has partnered with the Gaysi Family, to bring to life an installation of testimonies from India’s queer community on how they have handled heartbreak and moved on into new connections. The installations are part of Gaysi Family’s Opn Art House, taking place in Delhi on February 15 and 16.

“Tinder has always been about embracing new possibilities, and our Move On campaign is all about making the next chapter exciting. We're also making it easier for singles to match with intention—globally, Tinder’s Explore section is expanding with new tiles like ‘Serious Dater,’ ‘Binge Watcher,’ and ‘New Friends’, helping people connect over shared interests and relationship goals. Our mission is simple: to give singles the freedom to date on their own terms—whether it’s something serious, casual, or just new connections,” said Anukool Kumar, Head of Marketing at Tinder in India.