Spotify confirms it will raise prices for Premium subscribers: Key details

Spotify

Spotify is set to increase the monthly price of its Premium Individual subscription across several key markets starting September, the company announced on August 4. According to a report by Reuters, the subscription fee will rise from €10.99 to €11.99 (approximately US$13.86) per month, marking a strategic move by the Swedish streaming giant to improve its profit margins amidst rising operational costs. In India, the cost of the Spotify Premium subscription has gone up by as much as Rs 28.

This price adjustment will impact subscribers in regions including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific. Over the next month, affected users will receive official communication via email detailing the upcoming price changes and when they will take effect for their accounts.

Spotify

Spotify’s shares saw a 3% uptick in premarket trading following the announcement, continuing a strong performance trend — the stock has surged nearly 40% in 2025 so far. The company, however, has faced profitability pressures, having forecast a quarterly profit below analyst expectations last month. Higher taxes, especially those linked to employee compensation, have weighed on its bottom line, even as streaming demand remains robust.

Spotify last raised its Premium prices in many markets in mid-2023, citing similar reasons of operational scaling and content investment. The latest hike signals the platform’s intent to maintain competitive service offerings while addressing the financial headwinds of the streaming industry.