Samsung has sparked curiosity in the tech world by hinting at a new high-end foldable device ahead of its expected Galaxy Unpacked event in July 2025. While the Galaxy Z Flip 7 and Galaxy Z Fold 7 were already anticipated, a new teaser suggests that a device branded as “Ultra” could join the foldable lineup this year, potentially marking a new direction for the company’s premium foldable strategy.
Ultra branding teased for foldable seriesThe teaser released by Samsung highlights the phrase “an Ultra experience,” a term commonly associated with its flagship S and Tab series devices. The teaser animation appears to show a foldable phone that resembles the Galaxy Z Fold 7, hinting that an Ultra variant could be in the works—possibly called the Galaxy Z Fold 7 Ultra.
Notably, no prior leaks had indicated an Ultra version of Samsung’s foldables. Previous reports only pointed to three models: Galaxy Z Flip 7 FE, Galaxy Z Flip 7, and Galaxy Z Fold 7. This new development suggests Samsung may be planning a surprise reveal during its July event.
What to expect from Galaxy Z Fold 7 UltraWhile Samsung has not confirmed the Ultra model’s existence, the teaser references AI-powered features tailored for foldables. This could mean deeper integration of Galaxy AI tools for multitasking, communication, and on-the-go productivity, building on the company’s strategy to use AI as a key differentiator across its device portfolio in 2025.
Launch details and what’s nextSamsung is widely expected to unveil its new foldable devices in July 2025, likely during its annual Galaxy Unpacked event. Alongside the foldables, the company may also introduce new Galaxy Watch models and possibly its long-rumoured tri-fold device.
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