Samsung announces Big Celebration, Big Screen sale with deals and discounts on AI-powered televisions

Samsung TVs

Samsung has announced its Big Celebration, Big Screen sale to mark Independence Day in India. The sale runs from August 1 to August 31, 2025. It covers Samsung’s AI-powered televisions in the Vision AI Big TV lineup.

As part of this campaign, consumers purchasing select television models of 55 inches or above from Samsung’s Neo QLED, OLED, QLED, and Crystal 4K UHD ranges can receive a complimentary soundbar worth up to INR 92,990 or a television valued up to INR 205,000. The company is offering several financing arrangements during the sale. These include zero down payment options, easy EMIs starting at INR 2,990, and long-term EMI plans for up to 30 months.

Samsung is also offering up to 20% cashback with a range of partner banks. There is a separate 10% cashback on transactions made using Samsung Axis Bank Credit Cards. In addition to these offers, all televisions in the campaign come with an extended three-year warranty.

According to Samsung, these televisions use Vision AI technology for picture, sound, and content management matched to user preferences. Consumers interested in reviewing these offers can visit any Samsung retail outlet or the company’s website before the end of August.

A statement from Viplesh Dang, Senior Director and Head of Visual Display Business at Samsung India, notes that the Independence Day campaign is meant to make Samsung’s latest television options accessible for families seeking a new viewing experience.

The company notes the sale applies across physical retail locations and online platforms in India. Shoppers looking to participate have until August 31 to take advantage of the offers.

The announcement is in line with previous Independence Day campaigns, where the brand has introduced similar schemes with various television categories. The current promotion focuses on making high-end TV technology available to a wider number of consumers, along with additional customer support offered through longer warranties and financing options.