Perplexity launches ‘Max’ subscription plan with unlimited labs, early access, and premium AI models

Perplexity AI

Perplexity has announced Perplexity Max, its most powerful subscription plan to date, aimed at users who want unlimited AI productivity and early access to the company’s newest tools. Available now on both web and iOS, Max is designed for professionals, creators, and researchers who rely heavily on Perplexity’s AI platform, as per the company.

The standout upgrade in Max is unlimited access to Labs, the company’s advanced orchestration feature that allows users to build dashboards, spreadsheets, web apps, presentations, and more. Previously available with usage limits under Perplexity Pro, Labs is now completely unrestricted for Max subscribers — offering greater freedom to explore and execute complex workflows.

Another major benefit is early access to new features. Max users will be the first to try Comet, Perplexity’s upcoming browser built from scratch as an AI-enhanced thought partner for web activity. The company also promises exclusive perks, including premium data sources and integrations from leading brands.

Perplexity Max subscribers will also gain access to cutting-edge AI models, including OpenAI’s o3-pro and Anthropic’s Claude Opus 4, with more frontier models expected in the future. Priority support is included for users managing high-stakes research and content development.

According to Perplexity, Max is tailored for those doing competitive intelligence, academic research, business strategy, or high-volume content creation. Primarily for users who need fast, flexible, and high-quality AI output without limitations.

While the $20/month Perplexity Pro tier remains available for most users with generous limits, Max offers a no-holds-barred experience for those who want everything the platform can deliver. An Enterprise Max tier is also in the works, with support for team management, internal knowledge bases, and unlimited Labs queries.