Optiemus to make audio IoT devices for global tech brand OnePlus in India

OnePlus Bullets Wireless Z3

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26 Aug, 2025 12:21

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Global technology brand OnePlus has started local manufacturing of Internet of Things (IoT) products in India, starting with the neckband-style ear buds - Bullets Wireless Z3 - in partnership with Optiemus Infracom, which saw its shares rise sharply by nearly 13 percent on June 18 following the announcement.

This marks a strategic expansion of OnePlus’ localisation efforts beyond smartphones and aligns with its broader 'Project Starlight' initiative.

After recently forging a similar relationship with Xiaomi for smartwatches, Optiemus has teamed up with OnePlus to manufacture key IoT offerings, such as True Wireless Stereo (TWS) earbuds and wireless neckbands, at its Noida facility.

OnePlus founder Pete Lau recently told Moneycontrol that the brand is doubling down on India by expanding local manufacturing through new partnerships, enhancing the domestic component ecosystem, and eyeing smartphone exports from India as production scales up.

The manufacturing investments are part of OnePlus’ Project Starlight, under which the brand has committed Rs 6,000 crore by 2027. These investments are also being utilised for local R&D and retail expansion.

The Oppo-owned brand is also working to bring more component suppliers into the country to boost manufacturing efficiency. These efforts align with the Indian government’s Rs 22,919 crore incentive scheme aimed at building a robust electronics component ecosystem.

Ashok Gupta, Executive Chairman of Optiemus Group said, “Our collaboration with OnePlus marks a significant step in this journey.... We specialize in transforming ideas into reality, and this partnership empowers us to manufacture high-quality IoT products.”

Robin Liu, CEO of OnePlus India, added, “At OnePlus, India has always been at the heart of our journey. Our partnership with OEL to manufacture IoT products locally reflects our strong commitment to Project Starlight.”

The collaboration supports OnePlus’ long-term vision for India, where it is expanding its local manufacturing capabilities across product categories. The move also aims to increase bill of materials (BOM) level localisation, reduce costs, and strengthen supply chain resilience.