Nothing partners with KEF, a premium British audio brand for its next audio products

Nothing partners with KEF

Nothing, the London-based consumer tech company, has entered into a strategic partnership with British audio brand KEF. The collaboration is aimed at enhancing Nothing’s future audio products with KEF’s high-fidelity acoustic expertise, with the first co-developed products expected later this year.

The tie-up brings together two UK-based brands with a shared focus on engineering, design, and innovation. While KEF is known globally for six decades of audio heritage, Nothing has made a name for itself through design-centric tech products such as the Nothing Ear and Phone series.

KEF will provide its acoustic engineering support to Nothing as it looks to diversify and expand its audio portfolio. This includes entry into new product categories and refinement of existing offerings.

Andrew Freshwater, Head of Smart Products Marketing at Nothing, said: “KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey.” He added that this collaboration will help “lay the groundwork for a new standard in everyday listening.”

Grace Lo, President and Head of Global Marketing at KEF, said the partnership would allow KEF to bring its sound engineering legacy into a contemporary context. “Together, we’re setting out to redefine what premium audio can look and feel like for the next generation,” she said.

What’s next
While details on specific products are yet to be disclosed, both companies confirmed that acoustically co-developed devices are already in progress. These products will combine KEF’s sound precision with Nothing’s transparent design language and minimalist aesthetic.

Further announcements, including product details and availability, are expected in the coming months. For now, the partnership positions Nothing to compete more aggressively in the premium audio segment with KEF’s credibility backing its future releases.