iPhone Air reportedly going steady with its production despite concerns over market demand

iphoneair

Apple introduced its first ultra-slim smartphone, the iPhone Air, in September alongside the other iPhone 17 series smartphones. Owing to its higher-than-anticipated asking price and lack of key features, recent speculation suggested that the phone hasn't exactly been flying off the shelves, and Apple was planning to scale back iPhone Air production due to lower-than-anticipated demand. However, a recent report indicates that Phone Air is maintaining its production targets, and Apple has confidence in the device’s long-term prospects.

iPhone Air’s demand remains steady: Report

An investor note released on October 26 by TD Cowen and viewed by AppleInsider suggests that Apple isn't reducing the number of iPhone Air units it will produce in 2025. Moreover, the note adds that iPhone Air production for the 2025 holiday quarter remains unchanged at 3 million units for the last quarter and 7 million units for Q4 2025. Overall, iPhone 17 series production remains at roughly 54 million and 79 million units for the same periods.

This suggests that there is a steady demand for all iPhone 17 models, especially the iPhone Air, which contradicts a string of more pessimistic reports released recently. For instance, earlier this month, a Nikkei Asia report claimed that Apple is scaling back production of the new iPhone Air because of lower-than-expected sales, especially outside China.

Despite these concerns, Apple insider report suggests that the demand conclusions for iPhone Air come from direct supplier verification, and it does not reflect how well the model will sell in the future. However, Apple’s decision to hold firm regarding the iPhone’s production number signals one thing clearly: the brand still believes its thinnest iPhone will see a lot of buyers.