Just a day before Flipkart’s Big Billion Days sale kicks off, the iPhone 16 Pro has suddenly become more expensive on the platform. The phone, which was recently listed at Rs 74,999, is now showing a price tag of nearly Rs 80,000. That’s a sharp Rs 10,000 jump in less than 48 hours.
The timing has left many buyers surprised, especially since Flipkart has been heavily promoting the iPhone 16 Pro with promises of deep discounts during the sale. The company had earlier claimed that the phone would be available for as low as Rs 69,999 once the event begins on September 23. But with this unexpected price change, shoppers are unsure whether the offer will actually hold.
Adding to the confusion, some colour variants of the iPhone 16 Pro are already marked as unavailable on the app. It’s unclear whether these models will be restocked in time for the sale or if the limited stock was snapped up by early buyers at the lower price.
Apple’s iPhones are usually among the hottest picks during festive season sales, with demand often outpacing supply. While price fluctuations before big sales aren’t entirely new, a sudden increase like this has left many questioning Flipkart’s strategy.
With the sale set to go live tomorrow, all eyes will be on whether Flipkart delivers the promised Rs 69,999 deal on the iPhone 16 Pro — and if enough units will be available for shoppers hoping to cash in. For now, the only certainty is that those who bought the phone at Rs 74,999 earlier this week might be the luckiest of the lot.
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