India’s smartphone market sees 4% YoY growth in 2024; 51 million units shipped: Report

iPhone 15 and iPhone 13 were the highest shipped models in 2024

India’s smartphone market registered a 4% year-over-year (YoY) growth, with shipments reaching 151 million units, as per a report by International Data Corporation (IDC). Apple shipments reached a record 12 million units for India (with 35% growth), making it the fourth largest market for Apple in 2024, after USA, China, and Japan. In 4Q24, Apple entered the Top 5 brands in India for the first time with a 10% share. iPhone 15 and iPhone 13 were the highest-shipped models, accounting for 6% of overall shipments during the quarter.

India’s smartphone market 2024: Entry-premium segment sees highest growth

The entry-premium (US$200<US$400) segment registered the highest growth of 35.3% YoY, with a 28% share, up from 21% a year ago. The premium segment (US$600<US$800) grew 34.9%, with its share up to 4% from 3%. Key models were the iPhone 15/13/14, and Galaxy S23/S24. Apple and Samsung’s share increased in this segment, led by the previous generation models.

120 million 5G smartphones were shipped in the year. The share of 5G smartphone shipments increased to 79%, up from 55% in 2023, while 5G smartphone ASPs declined by 19% YoY to US$303. Within 5G, shipments of the mass budget (US$100<US$200) segment almost doubled, reaching 47% share. Xiaomi Redmi 13C, Apple iPhone 15, Vivo Y28, Apple iPhone 13, and vivo T3X were the most shipped 5G models in 2024.

Samsung leads online channel shipments, Vivo dominates offline channel

Shipments to offline and online channels grew almost at par by 4% YoY, and shares remained similar at 51% and 49%, respectively, in 2024. Samsung continued to lead in the online channel, while Apple climbed to the fourth position, with the iPhone 15 as the highest-shipped smartphone online.

Within the offline channel, Vivo maintained its dominance, while Oppo and Xiaomi climbed to the second and third spots, respectively.

54 million feature phones were shipped annually, declining by 11% YoY. Transsion continued to lead with a 30% share, followed by Nokia and Lava. Overall, 205 million mobile phones were shipped, registering a 1% annual drop.