Elon Musk’s AI platform Grok is seeing a huge spike in downloads and earnings after launching its latest model, Grok 4. According to data from app analytics firm Appfigures, Grok’s iOS app revenue jumped by an impressive 325% just days after the launch.
Grok 4 was introduced on July 9, and by July 11, the app’s daily revenue had shot up from $99,000 to $419,000. That’s a massive jump in just two days. The high earnings continued over the next few days, with Grok pulling in over $367,000 daily, before settling at around $310,000 on July 14.
It wasn’t just revenue that grew. Daily downloads of the Grok app also increased sharply. Before Grok 4 launched, the app was getting about 52,000 downloads a day. By July 11, that number had grown by 279%, hitting 197,000 downloads in a single day.
Interestingly, the launch of Grok’s unfiltered AI companions, which followed a week later, didn’t have quite the same effect. Downloads did go up by 40%, reaching 171,000 on July 14, but revenue only climbed by 9%, hitting $337,000.
A big reason for the revenue spike seems to be Grok’s expensive subscription plans. The app recently introduced “Super Grok” at $30 per month and an even pricier “Super Grok Heavy” subscription at $300 per month, offering early access to Grok 4 Heavy and other premium features.
Even with competition from OpenAI, Google, and Anthropic, Grok is drawing paying users, despite early criticism about its reliance on Elon Musk’s X posts. xAI says it has now fixed those issues. For now, Grok’s numbers are showing solid momentum.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.
