Google’s new feature takes the spam out of your Gmail, here’s how

Gmail

Feeling buried under newsletters, promos, and random mailing lists? Google is rolling out a tidy solution to help you reclaim inbox real estate. Starting today on the web — and rolling out to Android on July 14 and iOS on July 21 — Gmail’s new Manage subscriptions view gathers all your subscription emails in one place and arms you with one-click unsubscribes.

Here’s how it works:

•Navigate: Click the three-line menu (☰) at the top left of Gmail and choose Manage subscriptions.

•Prioritise: Gmail ranks senders by frequency, so the newsletter blasting you five times a day lands at the top. You’ll see exactly how many messages each sender dispatched in recent weeks.

•Review and act: Tap any sender to preview every email they’ve sent. When you’ve had enough, hit the adjacent Unsubscribe button and Gmail will fire off the opt-out request for you.

Google promises the feature for all personal Google accounts, Workspace users, and Workspace Individual subscribers in “select countries.” If you don’t spot it immediately, give it a couple of weeks; Google says the staggered rollout could take some time to reach everyone.

Why it matters

While Gmail’s existing filters and tabs can corral promotional noise, manually tuning them is a chore. Manage subscriptions cuts out that grunt work by surfacing the worst offenders and streamlining opt-outs. It’s a welcome update for anyone who’s ever scrolled past “50+ promotions” to find the real email buried beneath the spam.