Google’s gradient ‘G’ logo expands company-wide as new visual identity

Google

Google is rolling out a refreshed version of its iconic ‘G’ logo across its platforms and services. What started earlier this year as a redesign for Google Search is now being applied more broadly, with the company confirming that the gradient-style ‘G’ will become the standard logo representing both its brand and the organisation itself.

The gradient design features Google’s signature four colours flowing into one another rather than being separated into blocks, which had been the case with the previous version of the logo. The update was first noticed in May, when Google Search introduced the gradient ‘G’ on its Android and iOS app icons as well as on the favicon for web browsers. Now the company is making the change official and permanent, marking the biggest update to its branding in a decade.

In its announcement, Google explained that the gradient design was created to reflect its evolution during the current AI-driven era. The company said the brighter hues and blended style are meant to symbolise the creative energy and innovation being powered by artificial intelligence across its products and technologies. Despite the shift, Google stressed that it has remained faithful to the four colours that have long defined its visual identity.

The last time Google refreshed its logo in a major way was around 10 years ago, and the move to the gradient format comes at a time when AI is reshaping not only the company’s products but also how it positions itself in the market. By unifying the brand under this new symbol, Google is signalling that AI is now at the core of its strategy, while still tying its new look to the colours that consumers instantly associate with the company.

Interestingly, the new gradient design was also introduced as part of the Gemini branding in June, where it appeared in what Google calls the “Gemini spark.” This replaced the older blue-purple palette and aligned Gemini with Google’s broader visual language. The company has said that the transition will continue in the months ahead, with the gradient ‘G’ appearing on more products, platforms and services. Some areas have already adopted the change, such as the Google Help support site, which now displays the updated logo as its favicon.

The company-wide adoption of the new logo shows how Google is intent on ensuring a consistent identity across its portfolio. As AI becomes an increasingly central part of its offerings, the refreshed look will serve as both a visual signal of change and a continuation of Google’s longstanding design heritage.