Google may let select ‘Superfans’ test upcoming Pixel phones before launch

Google

Google is reportedly opening up its secretive Pixel testing process to a small group of outsiders. According to Bloomberg, the company plans to select 15 loyal members from its Pixel Superfans community to test unreleased smartphones and share their feedback before launch.

The initiative, known as the “Trusted Tester Program,” marks a major shift in Google’s typically closed development approach. Chosen participants will get hands-on experience with pre-release Pixel devices, but they’ll also have to agree to strict non-disclosure rules. Bloomberg reports that testers must keep the phones hidden inside special protective cases whenever they’re in public and avoid sharing any details about the devices online.

To qualify, applicants must demonstrate a deep understanding of Pixel phones and suggest meaningful ways to improve them. Google is reportedly judging submissions based on technical knowledge and genuine enthusiasm for the brand. The upcoming testing cycle could involve either the Pixel 11, expected to debut in August 2026, or the Pixel 10a, likely to launch earlier that year.

This move represents a rare moment of openness for Google’s hardware division, which typically restricts product testing to internal staff. While community-driven testing is common among smaller tech firms, major players like Google seldom take such chances with unannounced hardware. Ironically, Pixel devices are already notorious for leaks, often surfacing online months before official launches. However, Bloomberg notes that these testers won’t likely add to the problem — Google tags every prototype with unique identifiers to track potential leaks, and any NDA breach could permanently revoke a tester’s access.

In recent years, Google has become more strategic about early reveals, often showcasing devices months ahead of schedule to stay ahead of leaks and build hype within its community. The new Trusted Tester Program appears to be a natural extension of that approach — giving devoted fans an insider role in shaping future Pixel phones.