Google announces new ‘G’ logo to reflect AI era evolution

New Google G logo

Google has announced a design update to its signature “G” logo, giving it a brighter, four-color gradient look. The refreshed icon, first introduced earlier this year for Google Search, will now serve as the company-wide symbol, representing both the Google brand and the broader organization.

Background

The original “G” in Google’s familiar blue, red, yellow, and green palette was launched in 2015, marking a shift that aligned the company’s branding across its platforms, apps, and devices. The new design builds on that legacy, incorporating the same color scheme but with more vivid hues and a gradient effect.

Features of the update

According to Google, the brighter “G” symbolizes its growing focus on artificial intelligence and the creative energy shaping its products. The company has emphasized that while the look has changed, the design remains rooted in Google’s recognizable four-color identity.

The new icon has already appeared in some areas, such as the Gemini spark introduced in June, and will continue to roll out across more products, services, and platforms in the coming months.

Significance

The redesign highlights Google’s effort to align its branding with its current technological priorities, particularly AI, which now plays a central role in Search, Gemini, and other services. By extending the brighter “G” to represent the entire company, Google aims to visually convey its transformation in the AI era while retaining continuity with its longstanding identity.