Gen AI contributes 7% to Accenture’s Q2 new bookings amid growing adoption

Accenture

World’s largest IT services company Accenture’s new bookings in Generative AI (Gen AI) now contribute $1.4 billion, or 7 percent, of the company’s $20.9 billion in new bookings for Q2FY25.

The Dublin-based services company has generated approximately $5.6 billion in Gen AI revenue since it began reporting these figures separately.

What’s interesting is despite a 3 percent decline in new bookings, CEO Julie Sweet believes that Gen AI is becoming a “catalyst for reinvention” across industries.

Sweet says more clients are implementing Gen AI at scale, with benefits being seen across multiple sectors. “The number of clients embracing Gen AI is increasing significantly, and we are starting to see some tangible examples of scale in data and AI,” Sweet said.

She cited Accenture’s partnership with Telstra, Australia’s leading telecom company, which has accelerated its data and AI roadmap and fast-track the business. Explaining the partnership further, she said Telstra is using Gen AI to forecast inventory risks and generate next-best-action recommendations, helping the company save millions of dollars annually.

“The acceleration in Gen AI bookings, which is now about 7% of total bookings, is a good sign that clients continue to increase spending in Gen AI, and we should see this trend with Indian IT service providers also,” said Pareekh Jain, founder and CEO of EIIRTrend, commenting on the growing momentum of the nascent technology.

Accenture is also training its employees on Gen AI tools and techniques, both for its clients and internally. Sweet further said that the company has increased its data and AI workforce to approximately 72,000, with a target of 80,000 by the end of FY26.

This implies that the company has trained approximately 3,000 more employees on data and AI from last quarter.

“We continue to invest in creating and maintaining thriving communities, which is a component of our long-term growth strategy,” she added.

Moreover, Accenture’s managed service contracts are also benefiting from Gen AI’s ability to drive operational efficiencies over time, following patterns seen with earlier waves of technological transformation. “Our strategy is to lead—not just in helping our clients adopt Gen AI but also in using it ourselves. However, it’s still early days, and the technology remains expensive, so getting the right ROI is critical,” Sweet said.

Meanwhile, the firm's attrition rate increased by a percentage point to 13 percent for the quarter. The company also raised the lower end of its annual revenue forecast on March 20, betting on growing demand for its services to help clients integrate AI-powered tools into their operations.