Galaxy AI smartphones, Vision AI TVs drive Samsung’s strong Navratri sales performance: Report
Samsung reported record-breaking Navratri sales in India, driven by strong demand for its Galaxy AI smartphones, Vision AI-powered TVs, and Bespoke AI home appliances amid festive offers and GST rate cuts.
Galaxy AI smartphones lead growth: Samsung said sales of its premium Galaxy smartphones, priced above Rs 30,000, rose 40% compared to the same period last year. The growth was led by its Galaxy AI lineup, including the Galaxy Z Fold7, Galaxy S25, and Galaxy S24 series.
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Festive offers boost smartphone demand: Attractive deals on models like the Galaxy S24 Ultra and S24 FE, coupled with festive cashback and exchange offers, contributed to higher footfall and sales during the Navratri period that began on September 22.
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Premium TV sales double: Samsung’s Vision AI-powered Neo QLED and OLED televisions saw a 100% year-on-year jump in sales during the two-week festive period. The company attributed the spike to GST rate cuts on TVs above 32 inches, extended warranty offers, and growing interest in AI-enabled home entertainment.
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Home appliances see 30% rise: Sales of refrigerators, washing machines, and air conditioners increased 30%, supported by consumer promotions, financing options, and government incentives. Samsung said its Bespoke AI appliance range, which focuses on ease of use, care, and energy efficiency, continued to attract buyers.
Positive outlook ahead of Diwali: Samsung expects the sales momentum to continue through the Diwali season, driven by rising demand for AI-integrated devices and continued consumer preference for premium electronics.
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