Flipkart-owned super.money enters travel category, launches rewards for domestic flight bookings

Flipkart's super.money set to enter travel category

Flipkart-backed super.money is entering the travel category with the launch of flights on the app, source aware of the development told Moneycontrol.

The e-commerce company is looking to attract young and digitally-savvy travellers, and intends to compete with other fintechs like Scapia and Niyo, that are also focused on the travel category.

super.money has rolled out the feature to select users on July 25, and the company is likely to announce a launch next week, the source added. The company is offering 5 percent reward on flight bookings through Unified Payments Interface (UPI) and super.money cobranded credit cards.

super.money launches travel category

A fortnight ago, super.money, the fintech arm of Walmart-owned Flipkart, was exploring entry into stock broking, aiming to become a full-stack financial services platform, Moneycontrol had reported.

In May, the company launched a co-branded Axis Bank credit card offering 3 percent cashback for every UPI scan and pay transaction. The card is based on the Rupay network, which can be linked to customers’ UPI accounts.

Launched in July 2024, super.money has grown to be India’s fifth-largest UPI payments app, surpassing established players such as BHIM, WhatsApp Pay, Cred, and Amazon Pay. Offering up to 5 percent cashback on everyday merchant spends, the app has rapidly scaled its user base by targeting digitally savvy, first-time earners.

With this new category, super.money is offering users the option to book domestic flights with a direct discount, from a UPI-native experience.

Flipkart had infused $20 million to spin-off super.money as an independent entity focused on credit, payments and savings, unconstrained by its core e-commerce business. The app is looking to raise $60-100 million at a $1 billion valuation, Moneycontrol reported in April. The company is focusing on building a 500-million user base, and aims to serve 30-40 million deeply-engaged users who can be cross-sold financial products.

After parting ways with PhonePe in December 2022, Flipkart re-entered the fintech space with super.money. While PhonePe has already ventured into stock broking with Share.Market app, and super.money now appears to be eyeing a similar path.