Cristiano Ronaldo teams up with Perplexity as investor; Aravind Srinivas highlights new CR7 collaboration

CR7

Cristiano Ronaldo has announced his investment in Perplexity, underscoring curiosity as a driving factor behind long-term success. In a post on X, the footballer said that progress comes from asking new questions every day and added that he is proud to support a platform built around this philosophy. The announcement, accompanied by promotional visuals, marks one of Perplexity’s most prominent collaborations.

Ronaldo described curiosity as a requirement for greatness, urging people to ask more ambitious questions as part of their growth. The post included campaign graphics linking Ronaldo with Perplexity’s identity, featuring his iconic imagery and a direct link to perplexity.ai/ronaldo. His message quickly gained traction, gathering widespread engagement across the platform.

Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity. Perplexity is powering the world’s curiosity, and together we will inspire everyone to ask more ambitious questions.… pic.twitter.com/gyBgQ3r8yh

— Cristiano Ronaldo (@Cristiano) December 4, 2025

Aravind Srinivas, CEO of Perplexity, reshared Ronaldo’s announcement and amplified the partnership across multiple updates. One of his posts highlighted the Perplexity × CR7 launch visual, while another shared a short promotional video introducing the collaboration.

Srinivas also posted separately about the design aesthetics behind the CR7 campaign. He said the design quality was among the highest he had seen in recent times, crediting the work of designer Camron Sackett. The campaign content showcased football elements blended with Perplexity’s geometric branding, framing Ronaldo within a motion-graphic environment built to emphasise curiosity and momentum.

The CR7 partnership comes alongside significant developments within Perplexity’s AI platform. Srinivas recently revealed that the company has fine-tuned a version of Qwen3-30B to detect prompt-injection attacks by scanning raw HTML before user queries are processed. This update is part of Perplexity’s new BrowseSafe and BrowseSafe-Bench initiative, aimed at strengthening AI browsing safety.

Perplexity additionally shared an academic paper published on arXiv explaining the underlying research, highlighting a broader push toward creating more secure, transparent information tools.