Beats is diving into a new category —charging cables. The Apple-owned audio brand known for its bass-heavy headphones is now powering up your devices with its first-ever collection of reinforced, tangle-resistant charging cables.
Beats Cables: Price and availabilityAvailable now at apple.com, the new Beats Cables come in two practical lengths—1.5 meters and a super-portable 20 cm—and four bold colours: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. Pricing starts at Rs 1,900 for a single cable and Rs 3,500 for a two-pack.
There’s a flavor for every setup: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. No power adapters in the box, though—you’ll need to BYO brick.
According to Beats CMO Chris Thorne, this isn’t just about utility: “From bold colors and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion.”
The USB-C to USB-C variant supports up to 60W fast charging, data transfer, audio playback, and even CarPlay. USB-A to USB-C hits up to 15W fast charging (where supported), and USB-C to Lightning is made for your iPhone or iPad—complete with fast charging and sync.
The packaging is made from 100% plant-based materials sourced from recycled fiber and sustainable forests.
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