Apple Watch crosses $100 billion in revenue, claims report
Apple’s smartwatch business has crossed a symbolic $100 billion in cumulative revenues, but the achievement comes at a time when the segment faces mounting competition and slowing growth.
$100 billion milestone Apple’s cumulative Watch revenues hit $100 billion by Q2 2025, cementing its status as the leading premium smartwatch brand.
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Health innovation at core From FDA-approved ECG in Series 4 to sleep apnea detection in Series 10, Apple has expanded the Watch’s role as a health monitor.
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Portfolio expansion Affordable Watch SE and rugged Watch Ultra widened Apple’s reach, especially in emerging markets and among enthusiasts.
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Declining sales trend Apple has faced seven straight quarters of YoY declines due to slow upgrade cycles, irregular SE/Ultra launches, and limited hardware updates.
What’s next Upcoming Series 11, Ultra 3, and a possible SE 3 are expected to include features like satellite messaging, blood pressure monitoring, and Apple Intelligence to reignite growth.
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